Main Subject - Business

If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the "Christmas Appeal." In r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ecent years it has come to be known as, in politically correct North America at least, the "Year-End Appeal" or "Seasonal Appeal."

Which means your year-end appeal letter can make or brea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your year, financially speaking. Here are some tips on how to craft a winning year-end fundraising letter appeal package.

1. Keep it simple
One non-profit ministry that I sha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l not name mailed their year-end appeal letter in a poly bag along with their donor newsletter. They had been late in getting their newsletter in the mail and so, to save on postage, the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mailed it along with the seasonal appeal letter. The campaign bombed, and bombed big. Donors, as far as we could tell, read the full-colour newsletter and ignored the letter that came

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with it. So my advice is this: keep your year-end appeal simple and focused on one goal: securing a year-end donation.

2. Be creative
You will be competing with other organiza

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ions in the mailbox. Every charity sends an appeal at Christmas. So stand out by mailing something creative. When I worked with Doctors Without Borders as their fundraising letter writer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they mailed a Christmas card to donors that donors then signed and returned to the organization with their gift. Doctors Without Borders forwarded the card to a volunteer doctor or nu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

se who was serving overseas, and whose name was on the card. The cards were greatly appreciated by the volunteers (many of whom were homesick at that time of year). The cards also involv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d donors in a way that warmed their hearts and motivated them to contribute.

3. Look back with thanksgiving
Use your year-end appeal fundraising letter as a way to thank donor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for their support during the past year. Don't list the names of every staff person you hired or promoted, or go on at length about happenings at head office. Instead, tell at least on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e heart-warming or compelling story that illustrates in vivid terms how your donors' gifts changed lives. Use quotes from the people that you serve wherever possible. They add credibilit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and human interest to your letter.

4. Look ahead with anticipation
Also use this Christmas appeal letter to present your vision for the coming year. Show donors how their g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ft this "Holiday Season" will make a difference next year for your organization and the people you serve.

5. Use a seasonal theme
Try to tie your appeal to the season. Giving,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

presents, exchanging greetings, snow, "goodwill toward man" and other themes are popular at Christmastime. If you can tie your appeal to an emotion or sentiment that is already prevale

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t at the end of the year, and do so in a relevant way without being overly sentimental, do so.

6. Accentuate the positive
Please don't appeal for donors to get your books out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f the red and into the black. If you have a negative cash flow at year-end, don't ask donors to correct it. They will see your predicament as your fault. Donors are not motivated to el

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

minate debt (unless it's Third World debt). But they are motivated to change the world through a gift to your organization. So present your appeal as an opportunity for the donor rather

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

han a rescue operation for your chief financial officer.

7. A special word for Christian charities
Avoid the "God gave us an unspeakable Gift and so should you" approach in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our Christmas appeal letter. Instead, show in concrete terms how you will use a donor's gift to further the work that your Christian donors care about, using a biblical theme if possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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