Main Subject - Business

Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

who and what they share in common. The game goes something like this:

Moses: You look like you’re Mennonite.
David: I am. My name is David Mart

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n.
Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David?
David: Goshen, Indiana. How about you?
Moses: Steinbach, Ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

itoba.
David: Oh, Steinbach. Do you know John and Mary Hostetler?
Moses: No, I don’t think I do. Where do they fellowship?
David: Bethe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Mennonite Church. He’s one of the deacons. He’s a carpenter.
Moses: Does he work for Yoder Construction?
David: Yes.
Moses: I know Cli

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
David: You must know John and Sarah Statler, then.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings. Moses: Imagine that!

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

And so it goes, The Mennonite Game, played by complete strangers the world over to build rapport and discover what—and who—they have in common.

Yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r goal is similar when writing a fundraising letter to an unknown donor. You want to be friendly and personal, to establish rapport between the two of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you. But how can you be personal with an impersonal letter, one that you are mailing to someone you do not know personally and will likely never meet?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

The answer is personalization, particularly database personalization. Your database is a mine of information about each donor. You can use just about

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

H

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re are a few ideas:

Personalize by first name: Dear Bill,

Personalize by last name: Dear Mr. Phillips,

Personal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ze by prefix: As a doctor, you appreciate that . . .

Personalize by state/province: Child abuse is a problem in every state of the union

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

including Ohio.

Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re you remember. Not today!

Personalize by donor interests: Here is the update on East Timor that you asked me to send you.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Andrew Spencer Publishing. Learn how to build rapport, sound conversational, show genuine interest and strengthen your relationships with donors. Lear

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A memo -- whether it's a simple thank you, a request for additional funds or a meeting debriefing -- can be a powerful tool to advance your career, inspire change, or impact your business. However, the most successful memos are the ones that most effectively communicate your message.

A home-based business is subject to many of the same laws and regulations affecting other businesses and you will be responsible for complying with them.

The interviewing process is a common form of filtering candidates for a job, and used by almost every company in the world. This process can also cause many people to experience anxiety...

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