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    So, why are you in business? If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, bu
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    e qualified to judge your business? Fine, I’ll tell you.

    As a professional marketing consultant with a degree in adverti
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ing, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and abo
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ut 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credential
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    under my belt, please allow me to pass on a few words of wisdom.

    The purpose of business is to: (a) fill a need or (b)
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    olve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’l
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    l find that this is always true. If there is no need fulfilled or problem solved, there are no customers and hence, no bu
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    iness. But there’s more, far more and it always goes back to the customer. Every successful business owes it’s well-being
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    to their customers and where do those people come from? Hopefully, you responded with, “the community.” It’s the place wh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    re you live and work. So, if you improve that, you’re adding to the richness and vitality of your own environment.

    So ho
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    w does one go about giving back? The obvious choice is to fund local charities. You know, like the children’s sports club
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    (soccer, etc.), groups (Girl Scouts, etc.), churches and local chapters of national organizations (Red Cross, Salvation
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    rmy, etc.). You see, they can be of any size as long as someone benefits. And, in the long run, that’s both of you; the b
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    usiness and the charity. You spread good will and establish yourself as an upstanding member of the neighborhood. You don
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t have to give outrageous amounts either. In fact, it might be better to donate $200 each to five charities than $1000 to
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    one. That way, more benefit.

    As a good example, see what one company is doing right on the Internet. Visit thenursescho
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ice.com and look at their program for fundraising. And if you happen to be a member of a local charity, you could apply o
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    their site for a donation. Or if you’re a nurse, there is a special program just for you. But it’s their way of giving b
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ck and an object lesson for all you business people out there. Let your success spread to the community and everyone wins


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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