Main Subject - Business

Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.

Direct mail fundraising is like having

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tors. See how often they wrote to this donor, and decide for yourself how often you should write to yours.

Here’s how the survey w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s conducted. On Mon, 12 Jun 2006, I made a donation of $20 to 20 non-profit organizations in Canada and the United States. Then I watched

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

my mailbox and email inbox to see how many organizations wrote back to me over the next few months, and how often.

Today is Frid

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y, August 31, so the results below show you how many times each organization corresponded with me during the 11 weeks following my donati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n. These results do not include the gift acknowledgement or thank-you letter the organizations mailed in response to my gift. These figur

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s only show the number of appeal letters, newsletters, alerts or other correspondence that each organization mailed or emailed to me after

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they thanked me for my initial gift.

Eleven weeks after I sent them a donation, the following organizations wrote to me this many

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

times:

Amnesty International: 7
Insight for Living: 6
Billy Graham Evangelistic Association: 5
Focus on the Family: 4

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

br> Ontario March of Dimes: 3
Trans World Radio: 3
Greenpeace Canada: 2
Mothers Against Drunk Driving: 2
Canadian Red Cros

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

: 1
Samaritan’s Purse: 1
The Coalition to Stop Gun Violence: 1
World Wildlife Fund Canada: 1
American Friends Service Commi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tee: 0
Canadian Cancer Society: 0
Covenant House: 0
London Health Sciences Centre: 0
National Down Syndrome Society: 0

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Oxfam Canada: 0
Project Ploughshares: 0
Veterans for Peace: 0

So which organization got it right? I won’t tell you. But I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will say this: the quality of your friendships with your donors depends more on how often you write than it does on what you write.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You know this to be true in your own friendships. Sometimes you get together with a friend over coffee, or phone her, and yak about nothi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g memorable at all. But you don’t care, because what you talk about is not as important as simply having that friend to talk to. She’s yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r friend. And friends stay in touch.

The more you value a friendship, the more you’ll stay in touch. Just ask your donors.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There appears to be a misconception that regional growth is driven by the selection of managers with the right mix of skills and competencies and that skills being transferable assets, once transferred, confer adequate professionalism upon the recipient. This is an interesting conundrum, partially for its simplicity but more so, because within a complex business environment like the Middle East, it is fundamentally flawed.

Lynn VanDyke tells it like it is with this great review of today's business world. Sometimes business owner's get so bogged down in the day-to-day activity, that they forget what it is that matters- their customers.

Have you ever dreamed of being your own boss? Do you have a great business idea that you would like to bring to fruition? There is no better time to start a business than now! 14 million U.S women own or run a business; women owned businesses employ a whopping 27.5 million people!

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Main Subject - Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch with Donation Letters

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