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Main Subject - Charity Campaigns - Making Them An Online Success
A charity’s annual awareness day, awareness week or awareness month is a big event. Run well it can raise huge amounts of mo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ney and create a greater public understanding of your cause. Hundreds of campaigns take place through the year – who hasn’t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
months they fall in but sadly many campaigns fail to make such an impact.
I edit www.countmeincalendar.info that profiles
I edit www.countmeincalendar.info that profiles
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I se
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rch for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ampaigns.
Simply they fail because they do not understand the needs of people visiting them.
So what’s going wrong?
Simply they fail because they do not understand the needs of people visiting them.
So what’s going wrong?
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
The number one error is pretty unbelievable but you would be amazed how often I see it.
During the time a campaign is taki
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng place the homepage, the most important page on any site, carries not a link, not a button, not a banner related to the ca
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
paign. It is as if it is not happening – incredible. Yet this is the time when the charity will hopefully be attracting huge
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
amounts of media attention as well as trying to pull in Joe Public as a fundraiser.
Without these clear links you are driv
Without these clear links you are driv
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
en in desperation to use the site search – oh no, what’s this?
Last year’s campaign tops the listing with press releases, r
Last year’s campaign tops the listing with press releases, r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ports, and all sorts of outdated clutter. At this point the journalist, the schoolteacher, the researcher, the philanthropis
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t who could have done so much to help promote your campaign will leave.
People are looking for your campaign information
People are looking for your campaign information
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
So don’t put anything in their way. Post your campaign information on your site early – at least three months ahead of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the event if possible. Put a clear campaign banner or at least a text link on your homepage. Make that link take you ideall
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to a campaign micro site or to designated section of the site where people can find:
- Up to date campaign press rel
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eases,
The annual campaign theme,
FAQs on the issues surrounding the campaign.
Downloadable campaign images
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ncluding logos,
Fundraising ideas and tools,
Inspirational stories,
Contact details for press and fundraisi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng support.
Provide lots of valuable information that is easy to find and your campaign will make an impact. Good luck
Provide lots of valuable information that is easy to find and your campaign will make an impact. Good luck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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