Main Subject - Business

Every healthy direct mail fundraising program balances asking with informing. Appeal letters do the asking. And donor newsletters

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

do the informing.

But your donors will only read your newsletters if each newsletter is donor-centered and engaging.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

You can’t simply present news. Instead, you must write every issue with your donor in mind. To do that, avoid these three common

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mistakes in donor fundraising newsletters.

Mistake #1: Focus on the institution, not the donor.br> If your news

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

etters are filled with stories about board member retreats, staff appointments and promotions and accounts of what goes on at hea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d office, you are writing about yourselves. And donors don’t want to read about you. They want to read about themselves, and th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e things that interest them. So before you touch a key on your keyboard, ask yourself if the story you are about to publish in yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur newsletter is about you or about your donors.

Mistake #2: Clich? photos.
You’ve seen them. The staff and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

olunteers standing behind an oversized cheque. Or the mayor cutting a ribbon in front of the new library. Or a bunch of men in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

suits, wearing hardhats and holding shovels, bending over and grinning as they pretend to break ground for a new building.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>

These photos are so tired and overused that city newspaper editors hate them. So avoid them in your donor newsletters. Instead

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, capture your staff, volunteers and donors doing something original. Only publish newsletter photos that tell your story in cr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ative ways.

Mistake #3: No captions under photos.
A picture is never worth a thousand words. Would you buy a h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ouse from a photo only, however informative? Would you take a new job if all you had to go on was a terrific photo of the person

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

who is in the role presently?

Just about every photo you publish in your newsletter requires explaining. Why is that ta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll man chained to the railing of the US embassy? Who is that boy receiving that gift? Where in the world was this photo taken?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hen did this event take place? Answer these questions that your photos evoke by captioning every photo. Think who, what, why, w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

here, when and how.

Learn more abour how to write and design effective newsletters by reading Handbook 15 in the popular

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Hands-on Fundraising Series published by Andrew Spencer Publishing: elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

15-donor-centered-newsletter-stories.htm">Increase Your Income and Boost Donor Loyalty with Donor-Centered Newsletter Stories

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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