Main Subject - Business

Have you been chosen to promote the nonprofit fundraising events for your organization? Here's a plan of attack that should help you ensure success:

To begin with, start ear

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly! Start just as soon as you know the fund raising event is going to happen.

Your first challenge is to find a newsworthy angle for the event and write a compelling press

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

release.

Can you find a local celebrity who will agree to make an appearance?

Can you involve some of the town's political leaders?

How about the managers of every bank in to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n?

Are the funds raised going to a specific project that will interest the community?

Have you come up with a new twist on an old fund-raising idea that will capture the imagi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nation?

Can you create a "circus atmosphere" for this event?

Once you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or your group. It is ALWAYS about the person you are trying to lure to your event.

The headline's function is to arouse their interest and curiosity so the editor will print t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

The rest of the release n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eeds to stress the benefits of participation as well. You can talk about your group and how the money will be spent, but make sure you show it as positive accomplishments rather

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

than "We want, we need."

Once written, send your press release to every newspaper, radio station, television station, and on-line news service that serves your area.

Again, d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n't be too upset if the story changes. If they change the meaning, call up and attempt to correct the error. Otherwise, remember its their newspaper and they think they are doin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g you a favor. I've had editors completely destroy a story after I spent hours getting every word just right, so I know how that feels!

In a few days, think of a new twist or a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n added benefit, and do it all over again! Keep doing it right up until the event. Make sure your headline shows that you've added something new.

Second, if this is a sm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll town event or one that is focused on a specific neighborhood, get flyers printed and distributed. Post them everywhere you can - being sure to get permission before posting i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n businesses, please.

Third, write personal letters to influential people who might attend, and ask them to bring their friends.

Fourth, make sure that every mem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ber of your organization is informed. Members who don't attend meetings do care, so get them involved with spreading the word. Contact members of other organizations who support

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your cause, too. Ask for their help and promise to help them in return.

Fifth, start an e-mail campaign. Write a compelling letter to a friend asking him or her to come

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the event, and enthusiastically explaining why it is going to be so much fun, such a great benefit to the cause, etc. When you write it to a friend your words will flow natur

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ally and carry more enthusiasm. (But do proofread it, and re-arrange sentences if necessary!) Be SURE to end the letter with a request to pass the letter along. Come right out

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd say that you want everyone in town to know about and attend your event.

Last, call the appropriate editors at your newspaper and ask them to attend, and bring their c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ameras, so that this year's event can help promote next year's. Bring your own camera as well, and enjoy the event. You've done your work and now it's time to join in on the fun

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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