Main Subject - Business

1) Pretend that you are in a partnership with the franchisee and hope they don’t read the franchise agreement. In it they’ll find that t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hey can follow your instructions or get sued for breach.

2) Use the old sales trick of creating artificial demand to get them to sign u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. You know – the territory they are interested in is likely to be sold to someone else soon. Grab it now before it’s gone.

3) Oversell

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he income potential of the franchise. Use the standard way of showing income potential in your prospectus that doesn’t match up to reali

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ty. Trust that the possible franchisee will be too well-mannered to actually ask the current franchisees what they earn.

4) Point the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ssible franchisee at your stooge or ‘pet’ franchisee when they ask to speak to a current franchisee. Try to avoid giving them a full fra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chise list, or if you have to, make it difficult for them to contact all the franchisees

5) Ensure that the current franchisees know th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at they’ll be sued for breach if they don’t toe the corporate line when approached by prospects.

6) Make sure that the franchise fee st

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ucture is as difficult to follow as possible. Keep a few stingers in the background, like a structure that operates on a ratchet effect.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

When turnover reaches a certain level the fixed fee goes up, but can’t go back down again even if turnover falls. After that point it do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sn’t matter how badly they do – you still get your income! Neat!

7) Keep your subscription up to all the franchise associations. Franc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hise buyers place an absurd level of trust in the fact that you are a member. They don’t realise how easy it is to get in and how conven

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ently hard it is to get thrown out.

8) Dress your prospectus up to look as professional as possible. Remember a glossy magazine creates

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the impression of a huge support network and great wealth. Just what you want those franchisees to think.

9) Emphasise the ‘support’ th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at franchisees will get, but don’t be too specific about what form that will take or how many actual visits the franchisee can expect. A

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ter all the idea is to create obligations on the franchisees part, not yours!

10) Ensure that the termination clause for franchisees is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

really expensive. Better still leave it out of the contract all together! It’s the last thing the franchisee is interested in when they

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sign up – after all they are going to make money, who wants to be bothered with what happens when, sorry, if things go wrong!

OK the ab

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve list is a little tongue in cheek, but I’ve seen examples of all of these dubious practices (and a few more besides). Not all franchis

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s are guilty of these deceits, but it wouldn’t be a bad idea to be aware that they exist.

Franchisees be careful. It’s jungle out there

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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