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Main Subject - No Credit is Due: Bad Telemarketing
Just a few minutes ago I was debating what to write about this week -- something interesting, perhaps, or maybe it was about time to give some credit to sna
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ils, I thought. Then, by some random stroke of luck, fate or writer's lightning (a term I created just now), I received a phone call from a credit card com
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pany...
"We are all ready to complete your application," the woman told me. "We just need to ask you a couple more questions."
In theory this makes a lot
"We are all ready to complete your application," the woman told me. "We just need to ask you a couple more questions."
In theory this makes a lot
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of sense. I mean, hey -- when someone applies for a credit card, it's only logical that questions would follow. It's like that snail I was going to compli
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ment earlier, whereas I must give credit when -- and only when -- credit is due. But this theory should not apply to me, as I have not applied for a credit
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
card within the past couple of years, not even to get a free mug or basketball with my favorite baseball team imprinted on it...
"I didn't apply for a cre
"I didn't apply for a cre
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
dit card," I told the woman.
And this was true, of course, because who I am to lie to a person on the other end of the phone without being a politician?
"
And this was true, of course, because who I am to lie to a person on the other end of the phone without being a politician?
"
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Well, you were recommended to us," she told me.
Now, this is a nice gesture as well. I am normally honored when people recommend me for something, even whe
Now, this is a nice gesture as well. I am normally honored when people recommend me for something, even whe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n I am recommended to give up my place in line, or to give up my seat on the bus. But in this case I needed more information…
"Who recommended me?" I aske
"Who recommended me?" I aske
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d.
It was a question so succinctly worded that it could only produce an accurate and succinct answer...
"Ummm," she said. "Well, we thought you would be a
It was a question so succinctly worded that it could only produce an accurate and succinct answer...
"Ummm," she said. "Well, we thought you would be a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
good fit."
I can understand being a good fit for a college, a job or even a sweatshirt. But what exactly does it mean to be a good fit for a credit card?
I can understand being a good fit for a college, a job or even a sweatshirt. But what exactly does it mean to be a good fit for a credit card?
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
The fact that I have the desire to buy things and often must act upon those desires in order to live? I bring up this whole debacle in the column not only
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
out of lack of other subjects to address, sans the snails, but more so because I think credit card companies need to learn from the phone call I just discu
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ssed, in the following three ways:
1. Never tell someone he or she is a good fit unless the person tries on the credit card beforehand, at which point the
1. Never tell someone he or she is a good fit unless the person tries on the credit card beforehand, at which point the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
card is probably so stretched out that it no longer works. But then again, neither does this whole telemarketing plan regardless.
2. If you tell a person
2. If you tell a person
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he or she was recommended by someone, make up a name of a person who served as the recommendation-giver. In times of creative lapses, use the name "Jason A
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
. Creditcard." This may seem incredibly fake, but the level of fakeness will never be surpassed by the false level of sincerity involved in this phone call
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
.
3. Rather than telling a person that he or she has applied for a card but apparently didn't realize it, use a snappy line such as "We're trying to give y
3. Rather than telling a person that he or she has applied for a card but apparently didn't realize it, use a snappy line such as "We're trying to give y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou credit, dude!" This takes away from the professionalism of the phone call, but on the flip side, everyone likes to be called "dude." And some of us eve
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n like credit.
Following these tips will probably destroy the purpose of marketing ploys, but then again, I guess that could be the point...
But I digress
Following these tips will probably destroy the purpose of marketing ploys, but then again, I guess that could be the point...
But I digress
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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