Main Subject - Business

Tonight I’m going out with two extremely impressive ladies who I am introducing to one another. They are both GORGEOUS, in their mid 20s and both incredibly intelligent. One is divorced with kids and is probably one of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the most flawless and incredibly beautiful women I’ve ever met, the other is single and possibly one of the most fashionable and forward thinking women I’ve ever met.

One of these ladies I’ve been coaching for over a y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ear, the other is a new client. I thought that they would really enjoy each other because they are both serious about their work, both make a lot of money, are very smart and they have another few things in common.

The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y FLIRT!

Okay, let me get one thing straight. Neither of them HAS to flirt. Men would fall all over either of them just because of their beauty alone. But they both have very outgoing personalities and are charming in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

addition to being smart. They also have ANOTHER thing in common.

WOMEN DESPISE THEM.

I know! Can you believe it!? Women hate both of these ladies because of their beauty and their talent. Not only do women despise the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m but they are torturous to them! They talk behind their backs, they spread rumors and they treat them mean.

CAT FIGHT, CAT FIGHT.. I can just hear all of you guys now! Oh PLEASE! I know enough about you guys to know t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat you have envy too, but you just handle it differently.. like try to injure each other on the basketball court, or kill each other on the golf course. Okay, maybe not as much, but men are naturally competitive and it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

drives you harder. You often feel you have control over your destiny since you are often judging yourself on your income.

Women? We get judged on our looks first, and THEN everything else.

The thing about both of the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

se women is that they are some of the nicest people I know. They are fun and lively and smart. They are ambitious and they are interesting to talk to. I have enjoyed getting to know both of them very much and I just kno

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w that if women would take some time to get to know them, they’d enjoy their company. But instead, the women demean themselves by displaying raging jealousy and use up all of their energy in a negative way… instead of b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing productive.

Okay, let me address the fact that they flirt. What I’ve counseled at least one of the ladies to do is to be personable and friendly when work isn’t the primary focus, but when presenting to an audience

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, especially in a mixed group, professionalism is the best bet.

One rule of thumb: Don’t flirt at the office. Okay, if you do flirt, then just don’t flirt in front of other women. That brings up insecurity in other wom

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en. And DON”T flirt with another woman’s man when she’s there. That is the ULTIMATE “no no”!

So I have two challenges here for ladies. If you are beautiful and in business A) Be better than everyone else at your job. C

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ome early, stay late and be committed to your company. If people are going to be talking about you (and they will) at least they won’t be able to say that you don’t work hard. You know that they’ll be saying things like

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you “slept your way to the top” and that can be damaging to your reputation. So be the #1 employee in your department and do whatever you can do education wise to stay on top.

Next, be a supporter to other women.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

You are a target for hatred, jealousy and other women’s insecurity. Whatever you can do to pull women together or serving them will help women get over your major issue of beauty. If you are a mom and don’t have time t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o throw networking get “togethers”, then at least make sure you have a few female friends in your back pocket to commiserate with. I’ve encouraged these women to get on a sports team so they aren’t seen as the “pretty a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd successful” ones there. They can be sweating it out looking gross like everyone else.

“Although I bet these two women don’t sweat. They’re too perfect. You should see them, I bet they never have ANY problems.. I hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e had to work SO much harder than them and I never had anyone coaching me when I was THEIR age. Hmmmmph!”

Ooopss!! I guess I even have to catch myself at times. I remind myself that we are all on our own paths and that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

while beauty and money may make life a bit easier, they can make it a bit more challenging too.

And you know I LLLLLLOOOOOOVVVVVVVVVE a challenge!

For more information: mary@marygardner.com or Web: www.marygardner.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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