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  • Main Subject - Is It Just Me, or are People Getting Ruder?

    I’ve been wondering this for a while and have been dying to ask my business colleagues and friends. But whenever I’m get ready to pop the question, I manage to convince myself that it’s silly, reveals my cynical nature (or advance years!) and is probably just a figment of my jaded imagination… ce
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    rtainly not worthy of intelligent discussion.

    The question, however, continued to reside nervously on the tip of my tongue, eager to fly out (particularly just after leaving my apparently mute colleague a fourth voice mail message). But it wasn’t until I read Keith Ferrazzi’s masterful book, “Ne
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ver Eat Alone” that I summoned the courage to thunderously and openly inquire, “Are people, particularly those in business, much ruder than they use to be?”

    And… “Have we become so numb to it that we actually expect - and worst yet, accept it as normal and okay?”

    I think yes. I hope I’m wrong.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.


    Let me, however, step back a bit… Why did Ferrazzi’s book serve as my catalyst?

    The short answer is that it’s just plain good. It is a brilliantly written book – simple without being simplistic – in the same league as Dale Carnegie’s classic “How to Win Friends and Influence People.” And in a
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    n age when everyone seems to be a marketing, internet or personal motivation coach it’s refreshing to read something so balanced and genuinely inspired. Most importantly, however, Ferrazzi reminds us that we’re not in this alone - people make business happen!

    He reiterates what some of us alrea
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    dy know. We’re all better off – emotionally, financially, and physically – when we take the time to build thoughtful, intimate (not in the “biblical” sense :>) and sincere relationships with others. Ferrazzi says that while our personal styles and levels of openness should be adjusted as appropri
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ate, making strong human connections is essential to our well being. I couldn’t agree more! This is, after all, what it’s all about – and long overdue advice. Thanks, Keith!

    But then it occurred to me. How can you develop relationships with people when they don’t call, email, or show up – even
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    when they’ve promised to do so?!

    And I’m not referring about those little, unintentional slip-ups that happen to all of us occasionally - like when you’ve forgotten your Aunt Hilda’s birthday; or waited until the last minute to send in your wedding RSVP; or failed to send a thank-you note.

    No,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    what I’m talking about is far more baffling and egregious. I’m referring to the friends who call you one day before your big dinner party and reiterate how much they’re looking forward to seeing you - and then don’t show up – no explanation, no call, no nothing.

    Or how about that real estate a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    gent who promises to get back to you with a price no later than 2 pm, and you never hear from them again?

    And what about that old friend or colleague who can’t wait to have lunch with you next Thursday and then doesn’t return your confirmation calls or emails?

    Then there’s my favorite… you’ve k
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    illed yourself to help someone get something “urgent” done (usually a boss or co-worker) and even managed to save the day… You email “the document” before the deadline, sure that the recipient will be relieved and grateful. But you never find out. No “thank you”. No “way to go”. No nothing.

    Or
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    is it just me? Maybe so…

    I was raised in a home where we were taught to treat everyone with the same amount of respect and kindness. Period. Behavior that didn’t measure up to this standard was not tolerated. We learned that the true measure of someone’s character rested in their commitment t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    o do the right thing - even when they didn’t have to.

    For example, whenever I leave a hotel room, I wipe off the counters; gather my towels together in one convenient spot; turn off the television, lights and air conditioning; return the iron to the closet; and make sure that all my scraps of pa
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    per are where they belong – in the trash can.

    Why? Because it’s just the right thing to do (and my mother would probably rise up out of her grave and kick my butt if I didn’t :>). Yes, hotels employ a cleaning staff who “are paid” to clean up after me, but why should they? It’s my mess. I was
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    responsible for making it, so I am responsible for cleaning it up – even if I don’t have to.

    I have adopted my parents’ code and although I sometimes fail, I continually strive to measure up to those standards.

    But what does this look like in the “real world”? It means you…

    1. Return calls… e
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ven if it’s only to say “no”

    2. Honor your commitments… if you tell someone you’re going to do something, you do it. If you absolutely cannot, you let them know beforehand.

    3. When you’re asked to RSVP, you do so

    4. Say “thank you” and “please”… to strangers, friends, family members, waiters
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    and waitresses, taxi drivers, colleagues, children, teenagers… everyone.

    5. Call when you’re going to be late

    6. Return emails (unless it’s spam)

    7. Welcome people into your home… do your best to make them feel comfortable and important

    8. Clean up after yourself

    9. Value other people’s priv
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    acy

    10. Honor your parents

    11. Respect elders

    12. Chew gum quietly

    13. Say “excuse me” when you burp

    14. Open doors for others

    15. Allow someone with only two items to move ahead of you in the grocery line

    16. Respect other cultures, religions, ethnicities and the like.

    17. Don’t push in
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    front of someone… even if you’re in a car

    18. Share your things

    19. Don’t act like a pig… even if it’s at an All-You-Can-Eat buffet

    20. Don’t brag

    21. Never litter

    Are these rules a thing of the past? Pass? in today’s fast-paced culture? Old fashioned? Silly? Or am I just imagining thing
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    s?

    But if I’m not… why? Are we overloaded, overbooked and over committed? Has it become too easy to make excuses? Have we been forced into a “every-man-for-himself” mindset? Did our parents and teachers fail us?

    Or is it that we just don’t care because they’re not important. What do you think?


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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