Main Subject - Business

Perfection eludes each of us. I know. I deal with the challenge to live a perfect life on a daily basis.

In all that I do, I try my very best to perform with honesty and integrity.

Even in my day job, I work ha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rd to perform above reproach. As a commissioned salesman in a small retail establishment, the fear of cutthroat sales people is always in the air, especially in this the slowest season of the year. It is not as

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bad in my job as one might expect since there are only four of us to run the store year around.

All of us have made a commitment to one another to always play above board, and to give credit where credit is du

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e. If a customer is working with one sales person and the customer returns when the sales person is absent, credit for the sale will go to the sales person who had been working with the customer from day one.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

We have all agreed that this is the only fair way to work the business. For more than four months, this system has worked fine.

If a customer comes in and asks for someone who is not present, and the customer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

knows what he or she wants, then the full deal goes to the original sales person. If the customer has not made their mind up as to what they wanted before coming into the store, then we are free to split the de

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al between the two of us.

The only time we experience problems is when a customer comes in that one of us does not recognize. To combat this problem, we take the time to remind the customer to ask for us when

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they return to the store. We also make an effort to query the customer to learn whether they had talked to another sales person on a previous visit.

Let me tell you one thing that I have learned in this job.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

It is not enough to try to do everything right. Sometimes, a situation may arise that prevents the execution of a perfect job.

I now stand accused of breaking the trust we have spent four months building among

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the crew.

On a busy Sunday afternoon, only two of us were working so that the other two could attend special functions.

Upon completing one transaction, I rushed to the next customer. The customer asked immedia

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ely if I could help direct him to a television that would fit into a specific space. I pointed to three televisions that would meet his needs. We were able to work together to narrow the customers interest to o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne specific television and we closed the deal.

While I was getting a serial number for the set, the customer told the manager on duty that he needed to run to his office and would return shortly. I returned wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h a serial number and noticed the customer leaving. I asked him if he had changed his mind. He told me that he would return shortly and that I "will still get the sale."

Upon the customer's return to the store

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, I was helping another customer with his purchase. So, the store manager assisted the customer in doing the paperwork and loading his purchase into his vehicle.

All was well until two days later. Upon returni

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g from my own day off, I was confronted by one of the other sales people. He told me that HIS customer had stopped by the store on my day off and told him that he --- the customer --- had asked about the miss

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng sales person while he was in the store on Sunday.

I stood firm in my assertion that the sales persons name had never come up. I still stand firm in that assertion. I made a point to remind my co-worker that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I have gone out of my way in times past to assure that he had gotten credit for his work.

Yet my co-worker wanted and still wants to believe I screwed him on the deal. Yes, the deal was made only under my numbe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

--- it was not split with anyone.

I have reached the conclusion that I will not fret this situation. My co-worker has decided that he wants to believe the worst about me on that day.

Yet, in my heart, I know

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that I did no one wrong. As such, I refuse to feel guilt for this unfortunate situation. I stand firm in my belief that I have done absolutely nothing wrong, period.

My point in this article is? I don't know.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

I just needed to get it off of my chest. One would think that my record of honesty and integrity should override any misgivings another might have. Unfortunately, in the real world, it is not always so simple

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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