Main Subject - Business

My concern this evening is about a growing trend online - and I'm wondering "just because you CAN, should you?"

This week has seen the launch of several major marketing programs by major player

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s. These guys (and gals) have magic fairy dust surrounding them, literally everything they touch - and throw out there - turns to gold... for them.

Now that in itself is not a bad thing. I'm al

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for free enterprise :)

The problems I'm wrestling with tonight are small potatoes I'm sure to the guy pulling in literally millions.

The thing is... I get phone calls ALL the time from people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who've tried this and that on the net. People of limited means - financially - yet those same people still strive to discover something that will truly work for them. Help them make their mark

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n the internet.

Enter the newest "launched" products.

Some are extremely useful, heck maybe all of them are, and for the most part many are affordably within the means of the average marketer.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

My dilemma harkens back once again to the phone calls I receive. I've literally heard from hundreds of people who have spent thousands upon thousands of dollars scarfing up this program and th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t program. With still nothing to show.

Let's face it... if you know how to write good sales copy, and you team up with the right individuals, the skys the limit on what you can get people to bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y... and spend. Even if YOU SHOULDN'T!

I'm just praying to the force this evening that every would-be marketer who jumped on the various bandwagons today was given the time to speak one on one

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ith the other guys on the other end. The guys raking in the BIG bucks.

Did they take the time to PREQUALIFY their buyers? I doubt it. Should they, when you're selling pie in the sky, anyone can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

do this, types of programs? YES!

I'm not badmouthing what's out there. I'm sure the time and effort to develop the product, hype the media, and get the crowds coming compensates for most costs

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

The thing is though... while the THING itself may be better than sliced bread any day, after one spends the HUGE bucks to get it is the buyer aware that 10 to 1 he or she (the buyer) does NOT

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ave the list the big guy(s) have... it's the LIST that pulled the sales. It doesn't matter what you just bought, if you have no list you will have to spend more money to see if you can recover y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our costs. So many who truly should not have bought will have to incur even greater debt trying to justify what they just did... A truly vicious and unnecessary cycle if responsibility is should

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

red by all.

FACT:

Once hundreds or thousands of dollars are shelled out, without the benefits of these hugely responsive lists, more often than not the buyer is left holding b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

asically a big expensive bag of nothing.

It's going to cost even MORE money to advertise (since he or she doesn't have the same high pulling lists). Were these buyers qualified, financially, to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

purchase? God I hope so...

Watching people spend money when they are hanging on by a thread at home with kids to raise and food and shelter to cover... and still being bamboozled to add even MO

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

RE debit to their credit cards on a HOPE... it just wrings my heart.

I truly hope that if you DO make the financial commitment online that the ones behind each and every program will continue t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

BE THERE for you. I hope they make a true commitment to make sure all these "money back guarantees" never have to happen.

I'd love to see hundreds of thousands of "NOBODIES" make it big online

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wner of My Wizard Ads, Online Advertising Co-Op, a true one-stop spot for ezine ad advertising, solo ads, targeted traffic, and more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Deciding to change jobs and even careers involves a lot of unknowns, obstacles, and restless nights- however, that can't be worse than spending your days in a job that makes you unhappy and does not allow you to use all of your unique gifts and talents.

The bit that really gets to me is where they say they have too many customers to answer the telephone on time. Are they deliberately trying to lose some of those customers in order to reduce the customer service workload? Certainly they will get their wish if they continue in this way. Also, many of these call centres will not ring out. This is not fair on customers.

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Main Subject - Question: Should You Do Something Just Because You Can?

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