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Main Subject - Are You an Ethical Salesperson?
Tell most people that you are in sales and watch their reaction. Their experiences with high pressur
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e, poor service and poor quality have conditioned them to believe the worst when they hear this word
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
salesman.
This visceral reaction might be why many involved in sales now call themselves business d
This visceral reaction might be why many involved in sales now call themselves business d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
velopment representatives. Yet, after talking to them, you know that what is, is. They are in sales.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
So why this extreme negative reaction? If we look to the past, we may remember the used car salesm
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n or the high-pressure salesperson that we encountered during our work experience. Our negative react
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
on has more to do with their ethics and values than their selling skills.
What most of these salespe
What most of these salespe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ople have in common is a lack of ethics. Without clearly communicated ethics and core values, theses
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
salespersons will do almost anything to secure the order. Their beliefs and attitudes were once the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ales were made, go on to the next sale or sucker.
Today's marketplace is different. Buyers are far
Today's marketplace is different. Buyers are far
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ore intelligent and have easier access to researching potential products and services. To differenti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ate yourself demands that you construct your own values statement or dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eArticles.com/?id=229809">business ethics statement. These values or ethics are non-negotiable b
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
haviors that you will consistently demonstrate in all interactions.
Maybe, it is time to use a core
Maybe, it is time to use a core
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
values statements to disqualify potential clients so that you can secure clients who will truly benef
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t from your products or services. When we as sales people take any order just to make a sale, we may
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e compromising our own core values and ultimately end up with a dissatisfied client. Remember, that d
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
issatisfied clients share their unhappiness with more people than satisfied clients do.
If you are a
If you are a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
salesperson and do not have a written values statement for yourself, take the time right now to const
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
uct one right now. For you and more importantly your demonstrated ethics are the change in the world
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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