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Main Subject - Communication Skills - Say What You Mean and Mean What You Say
In using our communication skills and abilities how we say something is just as important as what we say. Body language plays an extremely important part of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
our communication. In fact studies have been done showing that when we interact in a communication process the receiver actually receives 7% of the message v
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
erbally. The other 93% is received based on the non-verbal aspects of the message.
How we dress, our gestures, facial expressions, posture and body movement
How we dress, our gestures, facial expressions, posture and body movement
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
are also being received when we verbally communicate with someone. That is why it is very important that our actions and non-verbal signals match what we ar
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e saying. When our words do not match our non-verbal signals we confuse the person we are trying to communicate with. When the listener gets their signals cr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ssed this is when misunderstanding occurs.
The idea of dress for success came into being based on the idea of how people read a person's physical representa
The idea of dress for success came into being based on the idea of how people read a person's physical representa
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tion. Like verbal symbols and signs, non verbal symbols like your clothing choices send a message of who you are. For example in the traditional business wor
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ld it is assumed that how conservative one dresses determines how business orientated one is. I don’t happen to agree with this but in the traditional work s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ttings this is a fact. You can go to a job interview with the best resume, but if you are dressed inappropriately you will not get the position. On the other
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hand you can have a half decent resume and dress to the nines and get the position. This is all based on the physical signal that says yes I dressed the par
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
so you know I want the job.
The same goes for how we say something. If we give a presentation on physical fitness with chips and soda in hand and slouching
The same goes for how we say something. If we give a presentation on physical fitness with chips and soda in hand and slouching
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
who is going to believe that we are fitness gurus. Our non-verbal signals don’t match what is coming out of our mouths.
When one says what they mean, and m
When one says what they mean, and m
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ean what they say, they are effective communicators. The message they send is clear to the receiver. The information is sent in such a way that the receiver
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
annot mix up the signals. The body language, facial expressions, tone of voice and clothing all match what is being said. However, we have to be careful tha
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t when we communicate with others, that a persons physical elements don’t become more important than what they are saying. People should not have to look a c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rtain way to say certain things. We may run the risk of stereotyping if we limit our communication interpretation in that way.
We don’t all wear or even lik
We don’t all wear or even lik
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e the same shoes much less speak in the same style. This does not make us necessarily any less effective communicators. It may mean the contrary, that the p
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
erson who dresses differently is more innovative and creative. He views the world according to signs and symbols that are valid to him. This does not have t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
be bad thing; in fact it can make the world a more interesting place to live in. As long as you understand what he is saying and he understands your respons
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e that is what counts in the long run. That is the basis of effective communication. The sender and receiver both understand the message that was transmitted
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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