Main Subject - Business

One of the most dynamic businesswomen of the 20th century, Estee Lauder through focus and hard work created one of the world’s most recognized cosmetics brands. With a single-mindedness

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of purpose rarely encountered, Estee Lauder left behind her at her death a business whose products are today available in almost every country and which employs tens of thousands worldwi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e.

Born Josephine Esther Mentzer in Queens, New York in 1908, to father Max and mother Rose who were of Eastern European descent, she was trained in the selling of skin care products to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

local beauty salons and hotels by her uncle, John Schotz, a chemist with New Way Laboratories. In 1930 Estee (her nickname) married Joseph Lauter, the family changing their surname to "L

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uder" later that decade.

Estee Lauder was a late bloomer. It was not until 1948, at the ripe old age of forty, that her legacy really was born. In that year, she used her sales skills t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o obtain a counter at Saks Fifth Avenue in New York, where she sold her own skin care products. Counters at other well-known department stores such as Neiman Marcus soon followed.

Her f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rst perfume product was introduced in 1953. Called Youth Dew, it was actually a bath oil that could also serve as a perfume, and it was an instant success with women, who purchased more

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

han 50,000 bottles in the very first year. That success led to her opening Estee Lauder counters across America and in 1960 she entered the international market with Harrods department s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore in London, England.

There followed a series of product launches that would solidify the reputation of the Estee Lauder brand across the globe. These included Aramis in 1965 (a line

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of men’s fragrances and grooming products) and Clinique in 1968 (the first non-allergenic fragrance-free cosmetics brand). Her company also contracted to become the world-wide licensee f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r Tommy Hilfiger and Donna Karan fragrances and cosmetics.

Besides her relentless drive, her success was largely driven by her sales philosophy that held that in order to make a sale, i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is necessary to actually make contact with and engage the prospective customer. In fact whenever her product line was introduced to a new retailer, Estee Lauder would show up to counsel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the store’s staff on how to sell her products, and its customers on how her products could help them. As regards the latter, she stated that “in a perfect world, we'd all be judged on th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e sweetness of our souls. But in our less than perfect world, the woman who looks pretty has a distinct advantage and, usually, the last word”.

Two marketing innovations can be specific

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lly attributed to her. After her success was achieved, she liked to socialize with the rich and famous, and would often give them sample of her products so that they could spread the wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. More importantly, she introduced the concept of offering customers a free gift with every purchase of one of her cosmetics.

Estee Lauder continued to work for her company until well i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to her 80’s. By the time of her death in 2004 at age 97, her cosmetic company’s reach extended into almost every country in the world, earned billions of dollars annually and controlled

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

almost 45% of the U.S. cosmetic market in department stores.

Prior to her death, she was the recipient of many awards recognizing her unique genius and her contributions to the American

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business landscape. These included being honored by the American Business Women’s Association as one of the 10 Outstanding Women in Business. And in 1998, Estee Lauder was selected by Ti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e Magazine as one of the 20 most influential business geniuses of the 20th century. Not bad for the youngest daughter of nine children whose father owned a small hardware store in Queens

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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