Main Subject - Business

Give your customers a choice in how you correspond with them. Altho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ugh email has received a lot of bad press, there’s still no better

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r cheaper way to communicate. Ask your customers for their preferen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e, would they rather receive updates, newsletters and discounts via

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

regular mail or email?

While there is still some negative thinkin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

associated with email marketing, most everyone (at least those und

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r 60) is pretty much in agreement that email communication has revo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lutionized how we communicate on many different levels. With that s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

id, there are still those who would rather have their communication

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sent regular mail and are not interested in using the Internet as a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

means to correspond. It’s important to respect your customer's choi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce and try to accommodate their request as much as possible.

Makin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it a habit when signing up a new client to ask them which type of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

orrespondence they would prefer to receive from you, email or regul

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ar mail, is similar to the grocery store bagger asking “paper or pl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stic?”.

Emailing saves money and the environment by not requiring

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

atural resources like trees to be used in generating the message. Y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou may want to chime in when asking your clients for their preferen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e by letting them know that, the more you can email (especially new

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

letters and discounts), the more savings you can offer back to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Email or Snail Mail, Which Does Your Customer Prefer?

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