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Main Subject - Is Your Business Easy To Buy From?
If you want to build a successful business, you have to make as easy as possible for your prospects and customers to buy from you. Simple things like your hours of operation, taking all the major credit cards, and having a payment plan, it can be easy as how your employ
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ees greet people and answer the telephone. Doing these things are so simple and commonsense, you’d think every business pays attention to them, but they don’t.
It’s shocking and appalling the number of businesses that don’t do these simple things. They actually make it
It’s shocking and appalling the number of businesses that don’t do these simple things. They actually make it
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
difficult for people to buy from them. It happens in all types of business in all types of ways. It’s not a deliberate thing, but it might as well be, because the effects can be very damaging to the company’s bottom line.
Here are just a few examples of how companies m
Here are just a few examples of how companies m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ke it difficult for you to buy:
• You receive a direct mail package with persuasive sales letter and a nice brochure, but there is nothing in the package that tells you how to order the product or service. You’re left feeling confused and you simply toss the entire pac
• You receive a direct mail package with persuasive sales letter and a nice brochure, but there is nothing in the package that tells you how to order the product or service. You’re left feeling confused and you simply toss the entire pac
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
age in the trash.
• You call a company to get some information or place an order, and the telephone operator snaps, “Hello, hold please" and then leaves you dangling on hold so long that you finally hang up and promise yourself that you’ll never deal with that company
• You call a company to get some information or place an order, and the telephone operator snaps, “Hello, hold please" and then leaves you dangling on hold so long that you finally hang up and promise yourself that you’ll never deal with that company
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gain.
• You’re having a good meal at a nice restaurant you’ve never patronized before. You go to the rest room and find, a wet floor, no soap, or towels. The restroom looks and smells so bad that you don’t even want to go back to your table, let alone the restaurant ag
• You’re having a good meal at a nice restaurant you’ve never patronized before. You go to the rest room and find, a wet floor, no soap, or towels. The restroom looks and smells so bad that you don’t even want to go back to your table, let alone the restaurant ag
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in.
• You go to a web site to order a product or service and you find all types of great sales messages and links but it doesn’t tell you how to place an order on the site. When you finally find the order page it is so confusing that you just click out of it and never
• You go to a web site to order a product or service and you find all types of great sales messages and links but it doesn’t tell you how to place an order on the site. When you finally find the order page it is so confusing that you just click out of it and never
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
visit or recommend that web site again.
These types of situations are called “transactional turnoffs,” because they literally kill off thousands and even millions of dollars in sales. These situations should never happen. They are simply a case of gross negligence on t
These types of situations are called “transactional turnoffs,” because they literally kill off thousands and even millions of dollars in sales. These situations should never happen. They are simply a case of gross negligence on t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e part of the business owner.
If you want your business to grow and prosper you must make it so easy to buy from you that a child could do it. To do this you have to start by carefully going over your own operations to make sure that you aren’t losing sales because of
If you want your business to grow and prosper you must make it so easy to buy from you that a child could do it. To do this you have to start by carefully going over your own operations to make sure that you aren’t losing sales because of
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ome act or omission that you haven’t noticed.
You should look for anything that might discourage people from buying from you and, if one or two things are turning people away, fix them! Ask yourself some important questions:
• Is our offer clearly stated? Are the buyi
You should look for anything that might discourage people from buying from you and, if one or two things are turning people away, fix them! Ask yourself some important questions:
• Is our offer clearly stated? Are the buyi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g directions clear?
• Do our ads explain and emphasize the specific benefits customers are looking for?
• Are we treating customers as we would want and expect to be treated?
• Are we always courteous and prompt in servicing our customers?
• Can people get through t
• Do our ads explain and emphasize the specific benefits customers are looking for?
• Are we treating customers as we would want and expect to be treated?
• Are we always courteous and prompt in servicing our customers?
• Can people get through t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
us by phone without long delays?
• Do we make people feel at home when they come into our store or office?
• Do we thank people for buying?
• What special thanks do we give to our best customers?
• Is our web site easy to navigate through? Do all the links work? Is
• Do we make people feel at home when they come into our store or office?
• Do we thank people for buying?
• What special thanks do we give to our best customers?
• Is our web site easy to navigate through? Do all the links work? Is
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
our order page easy to find? Is the order form easy to understand?
You should always shop your own business. Have a friend or a colleague visit or call your business and place an order. Find out how your employees greet prospects when they come into your business. Find
You should always shop your own business. Have a friend or a colleague visit or call your business and place an order. Find out how your employees greet prospects when they come into your business. Find
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
out how long a prospect or customer has to wait before someone helps them. Find out if a prospect or customer is put on hold and for how long.
Have a friend or a colleague visit your web site and place an order. It is better for someone other than yourself to do this b
Have a friend or a colleague visit your web site and place an order. It is better for someone other than yourself to do this b
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ecause as the owner sometimes you can get caught up in how nice the site looks and not be as objective as you need to be.
You can also get a lot of really good ideas from shopping your competitors, either openly or if you don’t want to be recognized, have a friend or c
You can also get a lot of really good ideas from shopping your competitors, either openly or if you don’t want to be recognized, have a friend or c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lleague do it. See if you can identify one or more serious weaknesses in their way of doing business. If serious weaknesses exist, and you can exploit them, it could help you to take over a major share of the market.
For example, you might find that your main competito
For example, you might find that your main competito
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
is too slow, doesn’t have convenient hours, doesn’t offer a full money-back guarantee, doesn’t permit exchanges, doesn’t offer a time payment plan or except all major credit cards, or doesn’t offer delivery. Whatever it is that they don’t do to make it easier for prosp
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
cts and customers to buy, you can do it in your business.
You could even talk with some of your competitor’s customers and ask them what they like and don’t like about dealing with your competitor. Compare what they say to the way you or your friend felt when you tried
You could even talk with some of your competitor’s customers and ask them what they like and don’t like about dealing with your competitor. Compare what they say to the way you or your friend felt when you tried
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to buy from your competitor. The dislikes or weaknesses that your competitor’s customers bring up most often are the ones you should try hardest to exploit in your own business.
Life today for many people is very complicated and competitive. People are looking for sim
Life today for many people is very complicated and competitive. People are looking for sim
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
licity and satisfaction in their life. When you can offer them an easy and simple way to buy what you sell, you will have a steady stream of customers that will add to your bottom line.
Copyright©2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide
Copyright©2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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