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Main Subject - 5 Steps To Making Your Customer Happy
Customers are demanding quality products and services again after the turnaround from the recession of the 1980s. They can no more be seduced i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nto buying just anything through discounts and slick marketing methods. The goal in customer satisfaction lies in making customers feel that th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ir needs have been met.
Experience with Vilfredo Pareto’s 80/20 rule tells us that 80% of the value of business results from only 20% of targe
Experience with Vilfredo Pareto’s 80/20 rule tells us that 80% of the value of business results from only 20% of targe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ed efforts. This implies that keeping your current customers happy is 8-10 times cheaper/easier than gaining new customers. Get more return on
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
our efforts by focusing on repeat customers. Here are 5 steps you can take to keep your customers happy:
1. Put Your Customer First And Identi
1. Put Your Customer First And Identi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y The Best One: Customer focus is a must to begin with and no matter what you do, you are at the service of your customer. Customer service beg
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ns with your employees following this rule. Gathering customer information like birthdays, their preferences, habits, spending profiles, etc. a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d acting upon it paves the way for healthy interactions with them in addition to collecting feedback about your products and services. Some com
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
anies are actually using six sigma to help achieve this systematically.
2. Keep Updating Customer Data By Staying Close To Them: Customer prof
2. Keep Updating Customer Data By Staying Close To Them: Customer prof
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
les keep changing with changes to their financial and social conditions. A change in contact details or purchase preferences comes in handy in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he management of customer relationships. For example, a card sent when a customer purchases their first home is certain to please the customer.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
This also helps adjust products and services according to customers’ expectations.
3. Categorize Customers: You can group customers broadly by
3. Categorize Customers: You can group customers broadly by
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
their demands, specific requirements and nature. You can start doing this by asking basic questions. As expectations vary, one single product m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y not satisfy everyone. Different products and services may have to be developed to meet different customer needs. Many companies have used si
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sigma to help achieve this.
4. Pay Attention To The Little Details: Ironing out little shortcomings is a mark of perfection and catches atten
4. Pay Attention To The Little Details: Ironing out little shortcomings is a mark of perfection and catches atten
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ion of niche customers. This little extra is the thing that makes you stand out in the crowd. Customers love to identify themselves with compa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ies that do this.
5. Communicate Positively: Communicating to target customers need not be just about your services/products. You can communic
5. Communicate Positively: Communicating to target customers need not be just about your services/products. You can communic
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
te positively midway through the service for a tip/correction or take/give a suggestion that pleases the customer. This is also perceived as an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
attempt to develop personalized communication and service.
If keeping customers happy is the mantra for sustaining and growing your business,
If keeping customers happy is the mantra for sustaining and growing your business,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
his end goal is perhaps the basic purpose of six sigma methodology which many companies have effectively used to increase customer satisfaction
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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