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  • Main Subject - Should You Tell Your Best Old Customers to Go to Hell?

    Most people in business realize that their businesses evolve and they often find their ol
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    d customers do not fit their new business model. They find that these old customers take
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    more time to service and therefore are less desirable from a profit standpoint. Even cons
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    idering all the loyalty of the past these long-time customers are often slighted by expan
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ding businesses, but why?

    Well recently in a conversation with an Internet Entrepreneur
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    he said he had an old customer, the best ever in fact. The customer still represented ove
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    r 3.5% of his total volume. But the entrepreneur said this customer is over here, drawing
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    a red dot on the far left hand margin of a legal pad and the rest of the customers 99% o
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    f them in fact are over here and then drawing another red dot near the right side margin
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    to illustrate the point.

    The Entrepreneur said that he had to design his business for th
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e 99% and focus on them and sheetcan the most loyal customer of all. He explained that to
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    day he had spent hours burning time to help the one individual old time customer. Well I
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    said consider that if the one customer is 3.5% percent of the business then it is not one
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    customer but actually 3.5 customers and could become 4.5 customers very easily.

    Indeed
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    it is easy to look over these older loyal customers, yet if you consider that if you refi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ned the business model that maybe you might be able to find 99 more of these types of cus
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    tomers and then you would have 4.5 times as much business. To often Internet Entrepreneur
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s forget this and rather than fulfilling a niche completely they are onto the next thing
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    and lose those most loyal customers. We all know this to be a mistake because un-loyal cu
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    stomers are three times more likely to switch at a drop of the hat. Consider this in 2006


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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