Main Subject - Business

So many entrepreneurs that I talk to about customer service tell me that they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have great customers service and their customers love them. Yet, when I ask

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the customers this they often give me a different critique.

Are you sure you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

know that your customers love you? And even if they do what about all those

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

customers who no longer patronize your business do they love you too or did t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hey leave and are never to come back for indeed a different reason. Perhaps a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

complaint; why do I ask? Well I think that Customer Service is Simple; a Sil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ly Strategy.

You see customer service is not easy nor is it free. To develop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

good customer service you may need the help of a professional customer servi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ce audit. Which may include a future secret shopper program, surveys and a co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mplete over view of your business to find out where you are doing great, wher

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e you are not so good and what you must change immediately to prevent future

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

customer turn-over.

Most businesses spend lots of money on advertising and m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

arketing and yet they have underwhelming customer service, which is often tur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ning customers away. Why do they do this?

Well Customer Service is not as Si

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mple, as you might think it is and just telling all your employees to be real

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly, really nice to all your customers is in fact a Silly Strategy. Not that t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elling employees to be nice is not a wise thing to do. Yes, do that, but foll

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ow up with training and improvement and you will increase your customer base

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

thru word of mouth for half the price of a marketing or advertising campaign.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Customer Service is Simple; a Silly Strategy

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