Main Subject - Business

Follow up is an incredibly important aspect of your marketing and contact management system

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s. You need to be diligent but not aggressive with your follow-up, though. Your follow up

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

should be creative and customized for each lead or prospect but never so overwhelming that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you are perceived as a pest. You want your follow up to appeal to people; not drive them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

away.

Here are some tips for delivering excellent propsect follow up:

Send a follow up le

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tter announcing that you're speaking at an event and invite them to attend.

Advise that yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u are exhibiting at a trade show. Use your follow up to give them a free pass for the show

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Send a follow up survey asking if anything has changed since the last time you spoke or m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et.

Ask for a referral in the form of a follow call, email, letter, etc...

After a natura

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l disaster, send a follow up letter offering your assistance.

If you hear about a promotio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n they've had, some kind of award that they've won, some kind of new business that they obt

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ained, or some positive media coverage, follow up with a congratulatory call.

If appropria

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te, discuss a joint venture opportunity like a joint trade show, seminar, etc...

Use major

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

holidays as a natural follow up point by sending a card and best wishes.

Bottom Line on F

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

llow Up

Follow up provides a legitimate reason to stay in touch with your prospects. You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want to vary the type of follow up you provide. This keeps your name in your prospects' mi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nds but does not become so overwhelming that you turn them off. Use the tips above to star

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t creating some interesting follow up calls and letters. Stay tuned for more follow up tip

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s next time...

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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