Main Subject - Business

Follow up, as we said last time, is a critical component of your marketing system. You need to stay i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tering. This is where creative follow up comes in.

Last time we gave you some follow up tips, here a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re some more to help you kick start your follow up strategy:

Ask your contacts to get together with y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou over breakfast, lunch, dinner, golf etc... to catch up or explore potential business energies.

Whe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n you are running a special promotion, send your prospects a follow up letter extending the offer to t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hem personally.

Pass along a newspaper or magazine clipping or URL that you think could be of interes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t to your prospects.

Periodically send along some educational tips or FAQ’s as a creative follow up.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Send along a case study. This type of follow up showcases how you are helping other businesses like

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

theirs.

When something new and interesting happens, use the opportunity to send a follow up letter.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

xamples include when you win a major account, win an award, move to a new location, launch a new produ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ct, or provide a new service guarantee.

An excellent type of follow up, and one that will help hold y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou in high regard, is to send a warning letter about a virus outbreak, a hoax, or some other IT securi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ty issues.

Bottom Line on Follow-Up

Follow up is used as a reason to stay in touch. You want your n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ame to remain in your leads' minds. To do this effectively you need to come up with innovative excuse

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s to follow up. Don't use your follow up to make a hard sell - that's not the point. You want to be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

perceived as a friendly, neighborhood computer business whose follow up is helpful, interesting, and e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ngaging. We have given you a number of creative follow up ideas, now it's your turn to get out and tr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y some of them.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

served. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Follow Up Tips for Computer Services Part 2

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