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    Sue forwarded me a strange e-mail she received from a catalog retailer in the United K
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ingdom.

    The message says: ‘We can confirm your order details;


    Estimated delivery
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    date: 16.10.2001
    Order reference number: BA01
    Total order value: 68.37
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.


    Unfortunately, Item 107-694 is currently unavailable. We have a substitute which is a
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    similar item but all cream in colour. If you would like the substitute item sent plea
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    e contact us by telephone or by e-mail.

    Best Regards, Online Customer Care


    What
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    in the world is ‘Item 107-694’? How strange that the company tells her the item code a
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    d available colors, but does not mention a name or description of the product.

    The co
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    mpany asks Sue to contact them either by telephone or by e-mail, but no telephone numb
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    r is provided.

    Such simple information. So obvious to the company. Why is it hidden f
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    rom the customer?

    Key Learning Point
    ------------------------------------------
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    --------------------------------------
    Don't expect customers to know or remember
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    everything about your products and organization. Customers appreciate convenient refer
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ences and reminders. Make it easy for customers to contact, query, try and buy.

    Actio
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Steps
    -------------------------------------------------------------------------
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    -------
    Put complete access information on all your products, packages and points
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    of contact. List your mailing and e-mail address, telephone and fax numbers on every p
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    age of your website. Put stickers with the same information on the back, bottom or sid
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    of all your products. Be sure the signature file in your e-mail program is accurate,
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    detailed and up to date. Make it easy for customers to find you, know you and love you


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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