Main Subject - Business

The Disneyland Hotel recently tarnished Mickey’s reputation with an influential customer from Seattle. Mark stayed at a ho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tel inside the park with his family for three days. He attended a legal seminar while his family enjoyed Disney rides, ate

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Disney meals and spent at Disney plenty! His seminar ended at noon on the third day, but hotel checkout was 11:00 am.

On

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he second night Mark asked for a late check-out until 1:00 or 2:00 pm the following day. Staff at the front desk refused t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

give him an answer. They said it was too late and he would have to ask again at 7:00 am.

Mark was in the lobby promptly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t 7:00 am. But when he asked for a short check-out extension, the front office manager flatly refused. He said, ‘If I give

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you a late check out, others will want one, too.’

Mark appealed for just two hours to complete his seminar and get his f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mily with small children safely packed and out of the room. The manager replied, ‘If you leave late, you’ll mess up the sc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

edule for our cleaners.’

Ouch! So much for customer service when leaving the House of the Mouse. Too bad the front office

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

manager didn’t know that last impressions are lasting impressions.

In contrast...

Raffles Hotel now has a policy of flex

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ble check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

‘Raffles 24’ is now available in all Ra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fles hotels and resorts. No wonder they are among the fastest-growing and most-admired brands in the world.

Note: Impleme

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ting this policy requires more communication between various teams and departments. But what are your staff and systems re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lly for? Scheduling cleaners or taking care of customers?

Key Learning Point
--------------------------------

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

-----------------------------------------------
The purpose of your staff and system is to serve your customers bette

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r. When customers make requests outside normal procedures, your job is to tweak the system, not the customer.

Actio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Steps
--------------------------------------------------------------------------------
When customers ask for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ervice outside your normal procedures, you have a choice: either teach your customers to follow procedures (through advanc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

advice and information) or adapt your procedures to please your customers (through innovation and continuous improvement)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Yet, with today's hyper growth demands in the face of an increasingly tight market for skilled employees, it is hard to find a balance between getting in the hiring game quickly, regardless of strategy, and developing a process that will increase your chances of winning highly qualified talent.

Every business has these branding temptations. Here's a chance to beat that devil!

Most companies follow the traditional rules of recruiting. You write a job description, you place an ad on Monster, and you hope that you receive some good r?sum?s to look at. You then sit back and wait for candidates to come to you.

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