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  • Main Subject - What does a Thank You Cost? What is it Worth?

    You've known it all your life: Saying Thank You is a good thing. It makes people feel good, it makes people like you better
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    , and it makes you feel good when you see a smile in return. Or better yet, a "Your welcome."

    Unfortunately, in too many business
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s those two words have fallen by the wayside. And they shouldn't. Some might argue that business isn't about feeling good, but I d
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    sagree. It is about making your customers feel good and glad to do business with you. It's about having employees who are glad to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e with us and treat our customers well as a result. It's about us feeling good about our work, too.

    And, since "no man is a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    n island," we need our vendors and even our competitors to feel good about us. Saying thank you to them makes them more cooperative
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    and more willing to help next time we need them.

    Even better is adding a little compliment. Sometimes its hard to think of one - l
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ke when the girl in the deli hands your purchase over the counter. But if you try, you can. And you'll be shocked at the reward you
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    get when you compliment someone who isn't used to hearing it. Their smiles can light the room. As a result, they'll feel good and d
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    o a better job all day. And - you'll feel good and do a better job all day.

    Sales people, such as those in real estate and
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    nsurance, should take it one step further and send a note. It doesn't have to be long, and in fact it shouldn't be. Just say somet
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ing such as:

    Thanks for meeting with me on Tuesday. I enjoyed visiting with you and appreciated the tour of your home. I
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    d love to hang a "sold" sign out front for you!

    Please call when I can be of assistance.

    Retail sales people can achieve
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    similar success with thank you notes. There was once a lady in a major department store who kept track of her customer's preferen
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    es and sent them a note when something new came in. After they came in she sent a thank you - even if they didn't make a purchase
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    Were her customers loyal? You bet they were. They wouldn't dream of shopping in that store when she wasn't on duty.

    And then t
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ere was the furniture store man. His story is a lesson in using common sense. I purchased a recliner for my husband - the store ow
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ner even helped me trick him into trying one on for size so I'd get it right - and then he sent a thank you note immediately. So, m
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    husband didn't see his recliner until Christmas, but he knew he was getting it two weeks earlier.

    The rule is that a thank you no
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    e should be sent within 48 hours - especially if you're thanking people for donations - but do use common sense during the holidays


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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