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Main Subject - You May Never Know What’s Really Going On
We meet people face-to-face, at counters, in meetings, in writing and over the phone. Often our moments of contact are brief, fragm
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ented, and mere snapshots in the longer movie of their lives.
We form impressions based upon these moments, and act upon those fee
We form impressions based upon these moments, and act upon those fee
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lings. But we may never know what’s really going on.
The next time you encounter someone who triggers a negative reaction by their
The next time you encounter someone who triggers a negative reaction by their
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tone of voice, body posture, odd request or persistent misunderstanding, take a moment to pause and consider.
This other person m
This other person m
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ay have health or financial difficulties you will never know about. This other person may be in the middle of a crisis or some unan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ticipated trouble. This other person has a life that is not revealed by your short moment together. This other person may be a lot
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
like you.
Given that I may never know ‘what’s really going on’ with those who trigger my negative emotions, I’ve adopted two princ
Given that I may never know ‘what’s really going on’ with those who trigger my negative emotions, I’ve adopted two princ
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
iples that serve me (and them) very well:
1. Practice generosity
For the upset customer, I give something more than they expected
1. Practice generosity
For the upset customer, I give something more than they expected
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. For frustrated staff, I offer an extra pat on the back. For the disgruntled vendor or supplier, I give them the benefit of the do
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ubt.
2. Exercise compassion
To the angry customer I say gently, ‘You must be having a tough day.’ To the befuddled sales clerk I
2. Exercise compassion
To the angry customer I say gently, ‘You must be having a tough day.’ To the befuddled sales clerk I
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
offer, ‘Thanks for your help. I know this can be confusing.’ To the forever unsatisfied I state, ‘It’s OK. You deserve to get what
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you really want.’
Note that my principles are to practice generosity and exercise compassion. This isn’t always easy. It takes eff
Note that my principles are to practice generosity and exercise compassion. This isn’t always easy. It takes eff
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ort, a bit like doing sit-ups. But it does get easier over time, and makes me feel better, too.
Key Learning Point
You win loyalt
Key Learning Point
You win loyalt
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y when people see you are on their side, not against them. The next time you experience a negative reaction to another person’s wor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ds, actions or behavior, do some mental sit-ups before you reply. Then practice generosity and exercise compassion.
Action Steps
Action Steps
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Discuss this with your colleagues, friends and family members. Find out what kind of person bothers, irritates or gets you hopping
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mad. Then brainstorm what might be happening or hurting in someone else’s life that has them acting up or behaving towards you that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
way.
If you were in that painful position, what generous gesture or compassionate kindness might you appreciate most? What nice t
If you were in that painful position, what generous gesture or compassionate kindness might you appreciate most? What nice t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hings could someone say that would help you out? What kind actions could someone do that would ease or heal your pain?
The next ti
The next ti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
me someone upset or angry appears in your life, take the initiative to do something right: practice generosity, exercise compassion
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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