Main Subject - Business

Have you ever experienced lousy service? Ever had the pain compounded

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

by staff who obviously expect a ‘tip’?

I wonder what inspires peopl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e to provide customers with better service: anticipating a tip at the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

end of an interaction, or responding to a tip offered at the beginni

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g?

I experimented to find out. Instead of evaluating service and the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n tipping when the service is very good (my usual practice), I tried

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tipping in advance, giving service staff a small gratuity at the begi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ning of each service interaction.

By tipping in advance I removed a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

question mark from the mind of the service provider (‘Is this guy goi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng to tip me?’) and also from my own mind (‘Should I tip this person?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If so, how much?’).

As I went proactively ‘tipping through life’, re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

markable things happened. I noticed more smiles all around, plenty of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

extra-mile efforts on my behalf, and considerate personal follow-up

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

throughout my travels.

Word spread quickly about me among staff in h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tels and restaurants. People smiled more, or perhaps it just appeared

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that way.

Key Learning Point

When a service provider receives ackn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

owledgment and encouragement from the very beginning, they may do muc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more to serve you well. Everyone appreciates being appreciated, occa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sionally in advance.

Action Steps

You, too, can enjoy better servic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e. Express your appreciation early. Try tipping your way through life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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