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Main Subject - Keeping High Tech - High Touch
Years ago, the popular website at www.RonKaufman.com was upgraded to more powerful ser According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product vers. The site includes a library of articles about service quality, partnerships and ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in customer-focused culture. You can view these online, or have them sent to you by e-ma lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. il autoresponder. On the old server, requested articles were sent via e-mail from rob here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe t@RonKaufman.com. On the new server, requested articles were sent from librarian@RonK d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro aufman.com. This is a tiny difference (robot vs. librarian), but it speaks to a large ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc r issue. You touch my website when you visit and make a request. I don’t want a robot easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ouching you back. The tug between high tech and high touch is longstanding. In the ea nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically rly days, mainframes exchanged data with ‘dumb terminals’ – okay language for computer and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ techies, but not very friendly for the masses. When distributed computing expanded t ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi every desktop, it might have been called ‘core–satellite computing’ or ‘central–local ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a computing’. But someone paid attention, and ‘client–server computing’ was born. Peopl dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod e language. Human language. Comfortable language. Key Learning Point ---- cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ---------------------------------------------------------------------------- tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen My friend Cathy sent me a note: `Even though we weren't friendly before, her page on t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel the high school website made me laugh. We've been in e-touch ever since.' Nice touch - ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust e-touch - making technology more human. Action Steps ------------------- y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ------------------------------------------------------------ When you chang . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de e customer processes to include more technology and automation, remember that real peo elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ple use your innovations. It's already a high tech world. Keep the language high touch tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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