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Main Subject - Feedback is the Breakfast of Champions
Do you encourage customer feedback with hotlines, focus groups and in-depth customer s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
urveys?
One car manufacturer was exposed for systematically hiding customer complaint
One car manufacturer was exposed for systematically hiding customer complaint
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s over a period of thirty years. How would you feel buying an automobile from a compan
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y with a policy and culture like that?
With your suppliers, what kind of customer are
With your suppliers, what kind of customer are
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you? If they make a mistake, do you tell them right away and give practical suggestion
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s for improvement?
How frequently do you give feedback to your team members? Are they
How frequently do you give feedback to your team members? Are they
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
satisfied with once-a-year appraisals? Are you? Is that enough to keep your people mo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ivated and improving?
Many organizations have shifted from basic ‘boss-to-subordinate
Many organizations have shifted from basic ‘boss-to-subordinate
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
job reviews’ to ‘360-degree evaluation’. These exercises include constructive input f
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rom superiors and subordinates as well as colleagues, customers and suppliers.
In ‘72
In ‘72
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
-degree evaluation’, each person being evaluated simultaneously appraises those evalua
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ting him or her. These reciprocal exchanges allow a coordinated, quarterly flow of con
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
structive compliments, critiques and suggestions.
Key Learning Point
----
Key Learning Point
----
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
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tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
A regular, vigorous dose of omnidirectional feedback helps individual employees – and
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
teams – quickly learn, improve and grow.
Action Steps
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Action Steps
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ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
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What types o
What types o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
feedback do you give and receive? How frequently are you evaluated and coached on you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r performance? How often do you share your assessments with others? What steps can you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
take to improve the flow of constructive feedback to you, from you and all around you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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