Main Subject - Business

It has been my experience that most companies do not go far enough when it comes to communica

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting with their customers. Communicating effectively with your clients can be one of the mos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t significant customer satisfiers in your arsenal.

I was working with a company that provide

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d shipping services. The customer would call this business to pick up a package and process

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

it via UPS or FedEx. As part of their process, they would record the incoming call from the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lient, schedule a pickup, leave the client a receipt for the pick up, and take the package ba

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ck for processing. The next morning, all of the tracking codes for the packages that were sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ipped the previous day were emailed to the appropriate sender.

Over time the business began

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

loosing customers. As it turns out, the customers were contacting UPS and FedEx themselves,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bypassing the business and paying more to ship their package. Upon investigating why the cus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

omers were defecting, the company was told that by contacting the carriers directly, they fel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t more at ease that the package was on its way because the carriers would give them the track

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing number immediately.

The business made a simple change in its process and restored most o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f their customers. Instead of waiting until the next day to send the tracking numbers, they

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

began sending them immediately after processing the package. In addition to this communicati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n, they implemented another step that let the client know as soon as the package had arrived

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at the processing location following the pickup. By implementing these two simple communicat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ions they were able to eliminate the uncertainty their customers were experiencing.

Never un

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

derestimate the power of communication. It is an easy way to turn satisfied customers into l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oyal customers. Talk is cheap and a great way to gain customer confidence.

To Your Success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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