Main Subject - Business

Have you ever seen one of the signs regarding customer services that many places of business have hanging up? They say, "Rule Number 1: The cus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tomer is always right," and below that, "Rule Number 2: Refer back to rule number 1."

Although that's a pointed oversimplification, the stateme

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t makes a valid point, and that is the customer is the reason for the business, whatever that business might be. The customer is what keeps the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

business fueled and running. Without the customer, there would be no business, and keeping customer happy and coming back is of the utmost imp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtance.

Though customer service truly can't be simplified into a one-rule overview and the truth is that customers aren't always right, there <

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

i>are some universal rules governing good customer service.

1. Listen: When dealing with a customer, the first rule is to listen

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o what they're saying rather than anticipating what they want. Customers appreciate being heard, and if you take the few moments to really, rea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lly listen to their request, complaint or statements, you're increasing the odds that you'll be able to help them in an efficient, direct manner

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

2. Acknowledge: People appreciate being acknowledged. Whether they're waiting on a long, slow-moving line or being put on hold, custom

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ers are more apt to remain patient if they feel like they're not being ignored. For customers at the back of a long line, often a simple smile

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd statement of "I'll be with you soon" will increase their patience manifold. For customers waiting on hold, it's a good idea to pick up the p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one every now and again, just to let them know they haven't been forgotten about and that you'll be with them as soon as it's possible.

3. B

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e courteous and respectful: Even the most difficult customers often respond to courtesy and respect, and maintaining that standard is profe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sional and should be adhered to at all costs.

4. Devote your full attention to the customer: There's nothing ruder than a cashier that'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s chatting about her plans for the night with the cashier at the next register while she's ringing up your purchases. In addition, paying atten

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ion to something else while assisting a customer opens the door for mistakes, particular when at the register or when working with money and fig

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ures. Personal business is for your own time.

5. Know when to ask for help: There are times when you just don't have the wherewithal t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

help the customer, and there are difficult customers who just refuse to be reasonable. Don't hesitate to find a supervisor or manager to help

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

when you find yourself in a position that you can't resolve on your own. That's what they're there for.

There are many other Do's and Don'ts i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the world of customer service, but these are a great starting point for providing service that will keep customers coming back to your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Traditionally, the hotel used to be a place of living for some period of time, though the time changes and modifies the usual demands to the convenience and service in particular. Reflecting the downside demands presented by another year of record benefits, the lodging industry finds itself at a five-year low for customer comfort, according to the 1998 industry data of the American Customer Satisfaction Index. The only cross-industry measure of consumers' perceptions of products and services in the USA, the Customer Index rating offers that hotels need to start concentrating their attempts on forming a loyal, satisfied client base.

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