Main Subject - Business

Would you rather go out to a different store every time you want to buy something, never being completely satisfied with what you get, and having to look for a new store on each new shopping trip or would you rather go to the same

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

store and get everything that you need and want each time you go? The same is true for your customers. Just like anyone seeking a relationship, customers want a long-standing business relationship not a one night stand. To get

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your business to flourishing you need to focus on your customers and their satisfaction.

The real value of your customers is found in the second and third purchase and every one after that. You can grow the value of your busines

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

by growing the value of your customer base. When you create a marketing campaign, look at both the immediate return on investment you expect as well as the long term customer value that you are providing.

You need to get in you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

customer’s shoes. By having an intimate knowledge of what your customers really want from your product or service or what their real pain or desire is you will be able to create customer-driven marketing. Rather than a traditio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nal campaign that screams ME, ME, and more about ME, a company with a customer relationship focus approaches it from the opposite angle of YOU, YOU, YOU. Try using secret shoppers. This doesn’t need to be an expensive initiative

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

but it can yield a priceless return. Sit down and make a list of what needs to happen to create an excellent customer experience for anyone interacting with your company. Have someone test your operational process on how you do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n each of these criteria. Identify areas for improvement and come up with a way to implement those improvements.

In-store surveys are another easy way to determine the level of your customers’ satisfaction. If you or one of you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

employees speak with your customers ask them to be candid with you about your product or service and ask them to tell you what they are satisfied or dissatisfied with (always asking for both so you can get an understanding of you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r strengths and your weaknesses). Making efforts in these areas shows your customers and your employees that you are creating a culture of continuous improvement and one that encourages open feedback. Make sure that you act on w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at you uncover. There is nothing worse than asking people how you can do better and then ignoring their response. Not only is it a waste of your time, it is also insulting to those you asked.

Customer relationships are more pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

itable than transactions. When you look at the cost of acquiring a new customer versus the cost of retaining an existing customer the mathematical conclusion is obvious. It is much cheaper to keep who you’ve already got, than to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

go out and try to market and sell to a bunch of strangers. Instead of launching a marketing campaign that will target new customers, look into campaigns that will encourage your current customer base to expand their relationship

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with you, and introduce you warmly to a friend. You can use promotional items with your existing customer base to further ingrain your brand into their life. By keeping an existing customer happy and giving them a useful gift you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are enabling them to do grassroots marketing for your business by toting your brand name around. They are more than likely to promote you to their friends and family when they’re happy and it’s very likely that those people are a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

so your target customers, as birds of a feather tend to flock together. With this tactic you can kill two birds with one stone, making this both efficient and effective.

You also need to focus on how your employees treat custome

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s. A company that encourages employees to mirror their customer’s mood, being extra friendly to customers that are seeking that kind of relationship and being quietly at the ready for a new customer that seems to not want to be b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

othered by a salesman is a company that is going to earn long-standing relationships with all sorts of customers. Training videos can be a useful way to teach employees these kinds of techniques when working with different types

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f customers. You can disseminate the information widely and have it for posterity, and not have to reinvent the wheel each time you hire someone new.

Without customers you don’t have a business. Keeping that at the forefront of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your business plan, and making every effort to find and keep good customers, your business is sure to flourish. For more information on how you can form lasting relationships with your customers, visit www.flourishingbusiness.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Our family’s hopes and expectations for us, while usually well-intended, become one of the “things” we take on that often prevent us from finding the right vocation. For example, not long after the September 11th tragedy, one of my clients, clearly upset, told me about a dream that at first glance appears to have a literal warning. Aaron (not his real name), a soft-spoken young man in his late twenties happened to be right in the midst of struggling with a major career decision. His dream appeared to be predicting a terrorist attack, but it actually changed his life.

If you are in a service-providing position (if you have a job, this means you!), you must constantly remind yourself to be focused on service. We all have bad days or are preoccupied with personal distractions. We may have just finished dealing with a high-maintenance customer that did everything to get under our skin and left us in a not-so-service-friendly attitude. Does that mean we unload on the next person? No.

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Main Subject - Customers Want a Relationship

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