Main Subject - Business

Being a customer advocate is only limited by our creativity and knowledge of the cust

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

omer. Being a customer advocate is greatly enhanced by the fact that you are working

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

side-by-side with other committed customer advocates who also care a great deal about

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this specific customer. Therefore, one challenge of being a customer advocate isn't

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o much to win the support of others in the organization for this customer, but more o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

providing them with enough information so that the commitment they have to delightin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

customers can be directed to that unique customer's needs. In other words, it's not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

so much a matter of gaining the support of others in delighting customers, but more a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

matter of providing them with enough information so that they can see the opportunity

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that there is to give support. Thus, written documentation, information we learn abo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t customers, whether it be a contact report, a customer insight form, noticing and fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rwarding a piece of material we're doing for a customer that provides us information

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bout them, or some other means of understanding our customer's business are all ways

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o be an advocate for customers. Another way to be an advocate for customers is to id

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ntify and solve the customer's problems and be clear that that's indeed what we are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll here to do.

Another way to be a customer advocate is to anticipate and embrace ch

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nges that they make in working with us or in their business in general.

It is import

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt that we realize that we are customer advocates and notice that the many things we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re doing right in this right in this regard. We can learn as much from this as from

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nywhere else. Look at what you've already done today to be an advocate for customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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