Main Subject - Business

First impressions count. And there’s no better way to start off on a positi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve note than to orchestrate a smooth, genial exchange of introduction. Foll

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow these etiquette tips when approaching someone for the first time:

Watch

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your timing. Establish your presence in a small group before you introduce

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

yourself. Make eye contact with each individual first. You don’t want to a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ppear as if you’re “crashing” a conversation.

Higher-ups extend the first

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hand. Chivalry may not be dead, but it’s dying. It used to be considered pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

per for a man to wait for a woman to extend her hand before shaking it. Tod

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ay, the individual who carries the more important job title or authority le

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vel initiates a handshake.

Stand and shake. Never remain seated when you’r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e introduced to someone who’s standing alongside you. The old-fashioned cus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tom of having men stand while women remain seated has lost its currency. Yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u’re expected to stand and shake someone’s hand so that your first words ar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e exchanged eye-to-eye.

Lead with rank. If you’re handling the introductio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s between two people meeting for the first time, begin by introducing the h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

igher-ranking person to the other one.

It’s “Ms. Greater Importance, I’d l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ike you to me Mr. Lesser Importance,” she says. Many people still adhere to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

outmoded, gender-based etiquette in which the woman’s name was always used

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

first.

Give “just the facts.” Make introductions without “funny” asides.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Just state full names clearly and official job titles or where they’re from

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - The Etiquette of Introductions

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