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Main Subject - Customer Service Mistakes Can Be Entrepreneurial Opportunities!
I called Domino’s Pizza the other night as I was watching the USC-Notre Dame g According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ame on the tube. Expecting to get exactly what I had purchased twice during t ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in he past three weeks, I quickly dialed the phone and recited my order: “I’ll h lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ave the three medium pizzas with unlimited ingredients. Here’s how I’d like th here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe em. Two with triple mushrooms, and one with double pepperoni, and a single ser d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ving of mushrooms, onion, and beef, please.” “We can’t do that,” the voice re ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc sponded flatly. “Why, not?” I shot back. “What’s the problem?” “You can’t do easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi uble one ingredient. They have to be different ingredients,” he claimed. “You nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically must be in MANAGEMENT, am I right?” I challenged, knowing only a dumb bureauc and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ rat could enforce such a senseless rule. He went on to inform me that my last ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi two orders were placed with front line employee rule breakers who “Shouldn’t ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a have done that.” I tried to reason with him, pointing out that if I put ten d dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ifferent ingredients on a pizza, which I understood he’d permit, this would co cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin st his enterprise far more than a triple dollop of mushrooms or double peppero tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ni. He wouldn’t bite, even after I said I’d call Pizza Hut and award them my t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel business. “Mistakes” that customer love, providing they don’t break the bank, ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust are glorious entrepreneurial opportunities. I believe it was a customer who y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products made the imaginative suggestion to the druggist who concocted Coca-Cola. He a . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de sked this revolutionary question: “Why don’t you bottle it?” If doubling the elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ingredients on a pizza can make people buy more of them, isn’t this a blessing tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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