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Main Subject - More Than a Guarantee
A guarantee of satisfaction can be an absolutely fantastic loyalty builder, whether yours is a consumer-oriented company or it sells to other businesses. But it can also be an instant turn off if it’s wordy or difficult to understand. Whatever you choose to guarant
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ee – personal satisfaction, quality or both – keep in mind that before offering any guarantee it should be reviewed by your attorney because it will have legal implications.
Let’s check out a few real-life guarantees for their loyalty building potential. Example 1
Let’s check out a few real-life guarantees for their loyalty building potential. Example 1
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
sn’t too wordy, it’s easy to understand, and it actually sells itself. And, in the minds of its customers, it represents the personality of that merchant.
“Guaranteed” exclaims its headline in bold letters. And, beneath it, “You Have Our Word®” Here’s a company t
“Guaranteed” exclaims its headline in bold letters. And, beneath it, “You Have Our Word®” Here’s a company t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
at’s so proud of those five words that they trademarked them. And why not? They seems straight forward, down to earth, and capable of being easily understand by virtually anyone.
But there’s more to the guarantee, in smaller type under those first two lines, and h
But there’s more to the guarantee, in smaller type under those first two lines, and h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ere it is: “Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We do not want you to have anything from (ABC Co) that is not completely satisfactory.”
How’s that for being all-i
How’s that for being all-i
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
clusive? Now that you’ve read the entire guarantee, that earlier description still seems to apply, right? Straight forward, down to earth, capable of being easily understood by virtually anyone. The additional words leave you with an almost warm fuzzy feeling in t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e pit of your stomach, like here’s a company that truly cares.
OK, here’s Example No. 2: “GUARANTEED. PERIOD.®” Boy, there's no mistaking what this retailer means. Or is there? This company features that headline in all caps. They, too, went so far as to regist
OK, here’s Example No. 2: “GUARANTEED. PERIOD.®” Boy, there's no mistaking what this retailer means. Or is there? This company features that headline in all caps. They, too, went so far as to regist
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er their guarantee as a trademark. Talk about serious, huh?
But while this example seems as simple as it gets, what does it mean? How far will the company go to stand behind that rather all-encompassing headline? As it happens, they explain that very well. Not a
But while this example seems as simple as it gets, what does it mean? How far will the company go to stand behind that rather all-encompassing headline? As it happens, they explain that very well. Not a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
part of the trademark, but usually positioned very close to it is the following explanation:
”The world is full of guarantees, no two alike. As a rule, the more words they contain, the more their protection is limited. The (ABC Co.) guarantee has always been an un
”The world is full of guarantees, no two alike. As a rule, the more words they contain, the more their protection is limited. The (ABC Co.) guarantee has always been an un
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
onditional one. It reads: ‘If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.’” They then go on to say, “We mean every word of it. Whatever. Whenever. Always. But to make sure this is perfec
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ly clear, we've decided to simplify it further. GUARANTEED. PERIOD.®”
Example 2 isn’t quite as easy to understand as Example No. 1, but it’s likewise down to earth and capable of being understood easily by virtually anyone. Oh, before you get to the end of this a
Example 2 isn’t quite as easy to understand as Example No. 1, but it’s likewise down to earth and capable of being understood easily by virtually anyone. Oh, before you get to the end of this a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rticle I will share with you the names of the merchants whose guarantees are included here, so hang in there just a bit longer, won’t you?
Example No. 3 is interesting, both for what it says and for how much it says. “Satisfaction Guaranteed or Your Money Back” rea
Example No. 3 is interesting, both for what it says and for how much it says. “Satisfaction Guaranteed or Your Money Back” rea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s the headline. It then goes on to say, “Our goal is that you are completely satisfied with your purchase. If for any reason you are not satisfied, simply return your purchase in its original packaging, with your original packing slip and (ABC Co.) Order Confirmatio
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
E-mail Receipt within 90 days of your purchase, 30 days for Home Electronics and Mattresses, for a refund or exchange. If you are not satisfied with your purchase after these time periods, please let us know.”
Ahhh, but there’s more: “Your satisfaction is important
Ahhh, but there’s more: “Your satisfaction is important
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to (ABC Co.). A 15% restocking fee applies on Tires, select Home Appliances, Home Electronics, Home Improvement, Household Goods, Lawn & Garden, and Automotive products not returned in the original box, unused, and containing all original product packaging and acce
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sories. Special orders cancelled after 24 hours of purchase are subject to a 15% order cancellation fee. For mailable (sic) and home delivery items, see our returns options below. Shipping and handling charges are not refundable. For additional questions on (ABC co
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
) returns or order inquiries, email…”
How’s that for a mouthful to chew on? A loyalty builder? Not really. Straight forward? Yes, but what does it tell you about the company? Down to earth? It appears to fail that test as well. Capable of being easily underst
How’s that for a mouthful to chew on? A loyalty builder? Not really. Straight forward? Yes, but what does it tell you about the company? Down to earth? It appears to fail that test as well. Capable of being easily underst
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and by virtually anyone? Well, not quite anyone. By lawyers and accountants, perhaps, but not everyone. This merchant certainly doesn’t go out of its way to make purchases or defective items easy to return, does it?
Who are these merchants? Well, all of them sel
Who are these merchants? Well, all of them sel
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to consumers on the Web. And each guarantee was taken from its respective website. The merchants – but not in the order of in which their guarantees appeared – are: Lands’ End, Sears and L.L. Bean. Before I share their order with you, take your own guess which c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
mpany belongs to which guarantee. Ready?
L.L. Bean was Example 1, Lands’ End was second, and Sears was Example 3. Obviously, your guarantee should be tailored to the types of merchandise or services your company sells, but that doesn’t mean it has to be a turn-off
L.L. Bean was Example 1, Lands’ End was second, and Sears was Example 3. Obviously, your guarantee should be tailored to the types of merchandise or services your company sells, but that doesn’t mean it has to be a turn-off
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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