Main Subject - Business

Inaccurate information can cause problems that range from the minor - misspelled nam

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es on billing statements - to the disastrous - late deliveries that cause the custom

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er to lose business. Take the time on every phone call to make sure the information

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you get is clear and accurate.

Here are some tips to help you get accurate informat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion from customers on the telephone:

1. Speak slowly and clearly

Studies s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how that people on the phone unconsciously match the tone and pacing of their speech

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to that of the other person on the line. By speaking slowly and clearly, you will s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

et the stage for customers to speak that way too - which prevents mistakes and misun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

derstandings.

2. Concentrate on this call alone

If you are thinking of som

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ething else while the customer is talking, you could easily miss important informati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. Whatever else you have to do on any given day, do not let it interfere with a cu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stomer’s phone call. Focus your attention completely on the customer call and put ev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erything else out of your mind.

3. Ask the customer to spell his or her name
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
>

When it comes to spelling, it is better to be safe than sorry. People’s names esp
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ecially can be spelled quite differently from the way they are pronounced, so be sur
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e to always ask customers to spell their names.

4. Repeat, repeat, repeat impor
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
tant information before you hang up

Before ending a telephone conversation with
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a customer, always repeat any important information (names, addresses, special inst
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ructions, etc.) to the customer, to verify that your understanding is correct. This
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
is your last chance to make sure all information is correct, so take advantage of it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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