Main Subject - Business

How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) "Yeah, yeah, yeah." Christmas cards, even when signed by the whole of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fice staff, look more like an obligation than a true wish for happiness.

So what can you do instead? How about a newsletter - even a mini-newsletter. Send them some holiday

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tips or a great old family recipe. In other words, something personal that you might not send at other times of the year. Even better if it's something they can keep and use.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

If you send a full newsletter, include something just for fun. A short holiday tale, a holiday-themed puzzle, or some holiday trivia. Make it something they'll keep around

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for a day or two while they do the puzzle - or something they'll share with someone because it was interesting.

You should send cards - but only to those customers an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d clients you feel closest to. And on those cards, add a hand-written, personal note. Say something that shows you know who they are - and care about their lives. For instanc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e "Hope your "human family" and those "monster pups" have a great Christmas!" Or how about "Wishing you a wonderful trip to visit the kids..."

If you really want to do a m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss-mailing and can't find the writing time and courage for a newsletter, try a postcard with a beautiful photo - or a tasteful cartoon. It will still look like a mass mailing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, but at least it will catch their attention. They'll notice who had the good taste or good humor to send it.

What about your best or most recent customers and clients? How

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be impressive, and it would show them you care!

I know there are concerns t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat Christmas will offend someone. I can't confidently advise you on how to handle that, because I live in an area where lack of Christmas would offend everyone!
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
> You know your area, and know what you should do.

I personally feel honored any time anyone wishes me a happy day of any kind. If they're sharing their special celebration
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
with me, that's as good as if they're sharing mine. But I realize not everyone shares that opinion.

Perhaps you shouldn't send anything in early December. Depending on your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
locale, you do run the risk of offending someone. Some will be offended if you say "Merry Christmas" and some might even boycott you if you do not!

In addition, some people
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
are so busy trying to juggle work, family, and holiday responsibilities that they don't have much time to peruse their mail. Your good wishes could be lost in the shuffle.

W
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ith that in mind, consider mailing during the last week of the month instead - and send a Happy New Year greeting.

Everyone has a new year - no matter what religion they fol
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
low. So if you live in an area where that's a concern, it might even be a safer choice.

For your new year greeting you can include a small "gift." How about a one page repor
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t on the ten most overlooked tax deductions. Perhaps you could send a reminder about a new deduction available just this year. Or maybe a checklist of expenditures to record
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
over the coming year would be most helpful. Everyone loves a gift, and tax tips are always useful.

My bottom line advice is this: Sending gold-foil, imprinted Holiday cards
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
could well be a waste of time and money. Be a little creative, spend less money, and show your customers and clients that you're a real person - a person who cares about them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - How to Stay in Touch With Your Customers During the Holidays

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