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    Recently, my colleague and I made one of our bi-monthly training trips to California. We considered it a “normal trip,” until something began to happen that quickly caught our attention: terrific customer servic
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e.

    We have made this trip so many times we have our routine down. She picks me up on the way to the airport; we park, go in and immediately are able to go our gate thanks to Alaskan Web Check-in. For you who hav
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    n’t tried it, I urge you to go to your airline’s website, enter in your confirmation number and print out your own gate pass. There’s a special line for you to go to get your bags checked. We have yet to run in
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    o anyone helping us at the baggage check-in who is not only efficient, but also very upbeat.

    At the airport we headed to our rental car…Dollar Rent a Car in this case. We checked in, got the keys and went to our
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ar. Our first response is to put our luggage in the trunk. Only this time, we could find the keyhole to open the truck. Like I said, we had no wine and were beginning to think we had lost our grip on the world a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    round us. I went to the attendant, he grinned and said, “Oh, a number of the new cars do not have keyholes now, you have to use the release inside.” He walked over to help us.

    We get in the car and the key doesn
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    t work. Hmmmm. An attendant saw our plight, checked the numbers on the key and said “This is the wrong car, they wrote the wrong number on your rental slip. Here let me go get the correct one for you.” He drove
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    the car right in front of where we were and graciously transferred the luggage to the new one. We settled in, smiled and said, “Hmmm, there seems to be a trend on this trip.”

    We arrived at our hotel The Adlon in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    an Jose. As soon as we walked in the door the receptionist said, “Welcome, Ms. Condon. Great to have you back again.” This was only our third stay there and they were all a month apart so we were impressed. Not
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    iced I said we were impressed “They used my name.”

    The hotel has a dining room where guests eat breakfast and dinner—all part of your room rate. The chef comes out personally to greet you as you are seated. He
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    explained that he had both Cod and Pork loin on the menu tonight. He said, “I remember you ladies are adventurous and last time I gave you small portions of both because you enjoy fine food. I suggest the same to
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ight.” Now how could we turn that down?

    Near the end of the meal, he looked at me and said “I took tiramisu out of the freezer just for you.” He had remembered that was the one dessert that I said that I truly
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    njoyed. I’m not sure who was smiling he or I more.

    We went up to our rooms, settled in and talked about how gracious everyone had been during the whole trip. Then we started talking about more customer service s
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    tories.

    RETAIL SERVICE

    My window needed a fresh look, so I bought drapes from Bed Bath and Beyond at our local Vancouver store. The clerk was extremely gracious and checked to see if any other store had another
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ne, just in case that, indeed, I need it. He found out that Beaverton store had two in stock.

    When I got home, it was apparent I did need the third one. I called the Beaverton store and Justin at the other end w
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    s great. He said “Yes, we have it, and you know what, the manager is coming over today, I’ll send to the Vancouver store with him.” At the end of the day, Justin called to say, “Ms. Condon, I’m sorry the manager
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    idn’t come over today. I will put it in the mail first thing in the morning.” Now that’s customer service.

    TRANSPORTATION SERVICE

    Finally, my daughter and her significant other were here for a visit from Brus
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    sels, Belgium. We were out and came home to a message from our Vancouver train station. Ms. Condon just calling to tell you that the 4:30 train is running three hours late. I suggest your guests come down and exc
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ange the tickets at 6:00 and get on the 6:30 train. Now that’s customer service.

    Notice it didn’t take much effort on anyone’s part to do the things I have talked about, yet notice how good I feel about it. I’m
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    proud to give them a little publicity because they were “caught in the act” of being helpful.

    When are we going to learn that good customer service and business communication is truly all about "the little things?


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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