Main Subject - Business

Here are a few simple things to keep in mind when the situation has deteriorated and the heat has been turned up.

The first is to breathe. That’s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

right. Here is the big secret you’ve been waiting for! Breathe! When human beings are faced with very tense situations we will often freeze up and fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

get to breathe. It’s out natural flight or fight reflex. Our muscles get ready and the adrenaline begins to flow charging us up to respond as the sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uation warrants.

And we forget to breathe.

So, take a breath in through your nose and let it out through your mouth. Now I am not saying suck air i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

like you just got through running a marathon or something. Just take a breath in and let it out. Slowly.

Then I want you to pause for a very brief

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

3 count. Onethousandone, onethousandtwo, onethousandthree. Say this count right now. Say it silently to yourself. Get a feel for the time it takes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o say it. This does a number of things for you. It allows the oxygen you just brought in a chance to get to your brain and start the brain engagement

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

process. And, you can flip your ears to the full forward position and begin the information gathering phase.

Now it’s time to listen and observe.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f this is taking place in person, focus on what the customer is saying and doing. Body language is just as important as the words. Listen for emotion

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s. Most importantly listen for the facts. If you are on the phone, sit up straight and concentrate on the caller. Pay attention to their emotions an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

write down important facts. The facts are critical to you shifting the conversation from the emotional state of what happened to the circumstances o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what happened.

Who, what, when, where, why and how. This is where you are going to solve the problem or, as I like to say, make the most of the opp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ortunity! Once you have listened to all of the information, and allowed the customer to finish completely, then it’s time to formulate an acknowled

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ment with a choice loaded action statement based on the facts. Sounds complicated? It’s not. It might sound something like this. First, take a breath

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Pause, and then start.

“Mr. Customer, I can see you are upset that we have disappointed you and quite frankly if I were in your shoes I would feel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the same way. Let me describe some options I can provide and see if we can come up with a solution. I can process a new order for you today and pay f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or the shipping and handling or I can track down the last shipment and see where it is and determine if it would be better to order new. And I will c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

edit you shipping and handling on your next order. Which would work best for you?”

The point is to use basic skills, give choices and let them know

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you care. And you demonstrate a caring attitude by listening to them completely. Emotions and all.

Breathe, pause, listen, observe, acknowledge and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

formulate a choice loaded action statement.

It's easy to turn the heat down when you have the right attitude and tools.

But don't forget to breathe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/14671/mainsubjects-The-Big-Secret-For-Staying-Cool-When-The-Action-Is-Hot.html">The Big Secret For Staying Cool When The Action Is Hot!</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/14671/mainsubjects-The-Big-Secret-For-Staying-Cool-When-The-Action-Is-Hot.html]The Big Secret For Staying Cool When The Action Is Hot![/url]

Approach any person in the street and ask them to describe home loans for people in a bad credit or bankruptcy situation.

Congratulations! You've just been appointed to your new job. Now the real work begins. It is important from the beginning to convince your new employers that, in selecting you, they have made the right choice.

Understanding that people could possible resist your planned change would help to prevent the same resistance later on when the measures are implemented.

Tags

Links

Main Subject - The Big Secret For Staying Cool When The Action Is Hot!

Related Articles: