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You are here: Home > Business > Customer Service > R.E.S.P.E.C.T. - Your Client's Communications Preferences |
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Main Subject - R.E.S.P.E.C.T. - Your Client's Communications Preferences
Imagine this: you've worked for hours putting together the proposal that your prospective client requested and are finally ready to hit the send bu According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product tton. You envision the recipient checking e-mail immediately and contacting you within a few hours to seal the deal. You have a mental picture of ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in yourself signing the contract and depositing a nice check into your account What you don't know is that your prospect doesn't check e-mail everyd lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ay. You failed to ask what form of communication this person prefers. Sadly for you, your competitor was on the ball and asked, "How would you li here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ke to receive this information?" By the time your e-mail proposal is opened and read, the deal is done, but not with you. Maybe you called the pr d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ospect, who was not in, so you left the information on voice mail and waited all day for a response. As it turns out, this person only checks voic ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc e mail at the end of the day. Once again, your competitor knew this. We are absolutely overwhelmed with ways to transmit information. Current st easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi udies indicate that e-mail is the business communication tool of choice. However, many people still prefer the telephone which has been an office nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically staple since Alexander Graham Bell spoke to Mr. Watson from another room. That device is no longer fixed to the wall nor does it reside only on t and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ he desk. We can have our cell phones with us wherever we go and use them whenever we feel like it. Some people live by their cell phones so you c ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi an forget the office line. The phone, whichever type it is, comes with all sorts of features and options including voice mail, caller ID and calli ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ng waiting. An added bonus to cell phones is text messaging. There are people rarely speak directly to others. They just send or leave messages. dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod There is the fax machine, which only a short time ago was absolutely revolutionary. Many fax machines only gather dust these days as a result of cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin e-mail, but for some people, fax is more convenient for transmitting certain information. For a few souls, snail or old-fashioned postal mail conti tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen nues to serve a useful purpose. They like originals. We all have our preferred means of communication. If you want to be successful, grow your b t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel usiness and develop good client relationships, find out how your clients want to communicate. Just because you think that e-mail is the most effic ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ient tool doesn't mean that your clients and prospects like to sit in front of a computer all day. Some may prefer to use the phone so that they c y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products an discuss issues and gauge reactions - something that is hard to do with e-mail. Others may be more comfortable getting your proposal in person. . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de Respecting your client's communication preferences is not just a courtesy, it's good business. It's not about you; it's about your client. (c) elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip 2007, Lydia Ramsey. All rights reserved. Reprint rights granted so long as article and by-line are published intact and with all links made live. tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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