Main Subject - Business

I recently had a chance to see and feel how a few simple words can really make the difference in changing and enhancing your C

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ustomer Service interaction.

I had been in Dallas for an extremely exciting and fun convention. (see, already simple words at

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

work. “Exciting and Fun”) I was tired and ready to head home. I arrived at the airport, feet dragging, sleepy and a little e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rly. After waiting two hours, we were boarded and ready to go.

After we had pushed from the gate, the captain came on, and I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

was expecting the usual pre-flight “Welcome to our Airline” spiel, when I was pleasantly surprised.

The Captain announces “W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elcome to our Airline, and briefly I want to tell you a little about our plane and crew.” This is different I thought to myse

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f.

“This plane is a Super 80 aircraft and is designed to provide you with the quietest and nicest ride.” Wow, nice and quiet

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ride. “Our crew is the happiest and friendliest crew and on behalf of them and myself I invite you to sit back and enjoy our s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ervice.” The happiest and friendliest crew proved to be a very true statement.

I think providing good service in a noisy crow

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed moving transportation vehicle has got to be a tall order. Add in the logistics of tight quarters, sardine like seats, peopl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e with attitudes and the simple fact that you never see the same people twice to even attempt to build a relationship. It’s ac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tually quite amazing that airlines receive high marks for anything in customer service when you think about it.

So, this crew

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the “Happiest and Friendliest” crew, were they? I can say with a resounding Yes! they were. One crew member told everyone

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that she was happy and you could see that reflected in their faces when as she worked her way up and down the aisles. I obse

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rved them talking with other passengers as they finished collecting all the usual cups and papers and they really took their t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me to say something nice to nearly everyone. The difference was, they meant it.

I started this article off with simple words.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

By stating up front the plane was the nicest and quietest ride, it became the nicest and quietest ride. By stating the crew w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as the happiest and friendliest it became the happiest and friendliest.

If you were to tell your customers that you are “The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rofessional at making your experience the greatest” you become "The Professional" at making their experience the greatest. And

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you will be as long as you mean what you say.

A few simple words can really make the difference in your Customers experience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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