Main Subject - Business

Sam’s Club stores use plastic membership cards that look and act in some ways like a credit or debit card to identify me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mbers. There are several reasons why membership cards are used for these private membership cards. At first glance, it w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ould seem the idea of the private membership store was an idea that flies in the face of conventional retail logic. Most

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

retail locations are obsessed with trying to attract customers to shop with them rather than with a competitor.

The tr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uth is that the private membership store is just as interested in attracting customers as other retail stores and our us

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing the membership concept to accomplish just that. The idea is to create an idea in the customer’s mind that such good

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bargains are to be found at the store that only a special and select group of consumers are going to be allowed to take

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dvantage of them. This subtle psychological approach is telling the customer that he is going to be excluded from these

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

advantages and bargains unless he has a membership. The plastic card is the tangible proof that the customer is going to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be included and not left out. In the case of Sam’s Club, even the use of the name club creates this idea that you are e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ither included in the club or excluded from it.

The plastic cards have another even more important and practical advant

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

age. The vast increase in the use of tracking software in the retail industry allows stores to gather data on the shoppi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng habits of their customers. When the card is scanned during the checkout process at the retail location, data concerni

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng the items purchased can be entered into a data file. This file gives the retailer a detailed picture of the types of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

urchases made by each customer. This information in turn can be used to direct specific advertising campaigns toward the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

customers that are the most likely to be receptive.

Plastic card printing is an expense and it is fairly certain the r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

etail locations that use them are getting their money’s worth from this investment. It may be in the creating of the Clu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

b idea which lets the customer feel he is on the inside and will reap benefits denied to others, or it may be in the dat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a tracking possibilities. In either case, the plastic card that indicates membership or allows access to special discoun

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ts has gradually become more and more popular as it takes its place beside credit and debit cards in our crowded wallets

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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