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Main Subject - Does Your Customer Talk Back To You?
What is your customer saying about you? Do you really know? Does your customer really know who you are?
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well clos
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well clos
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e shop!
A customer is the lifeblood of every business and you must always strive to be in tune with what your customer thinks and how they feel. Don't leave your customers unattended and in the dark. Invite feedback. Add a feedback f
A customer is the lifeblood of every business and you must always strive to be in tune with what your customer thinks and how they feel. Don't leave your customers unattended and in the dark. Invite feedback. Add a feedback f
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
orm to your website or a simple "mailto:" link that looks something like this:
"Questions? Comments? Send email to info@m...
People love to give their opinion especially if they decide that your product or services, which they have
"Questions? Comments? Send email to info@m...
People love to give their opinion especially if they decide that your product or services, which they have
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
urchased, needs improvement. How will you know this if you don't provide a means to communicate with your customers?
A customer's independent review of your site or product carries far more weight than your own ravings about how grea
A customer's independent review of your site or product carries far more weight than your own ravings about how grea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t your site is. Sure you know that your products and services are great or you wouldn't be selling them, but you will be more convincing if you can get honest endorsements from people who have tried them.
Oh, what are you thinking no
Oh, what are you thinking no
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
? Yeah, Yeah. I know. Yahoo! Has already given you special attention. Even Wired Magazine has profiled your entrepreneurial skills. That's all good! But Yahoo or Wired Magazine doesn't know anything about your business because they ha
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ven't actually tried your products or services.
People should endorse your business not because they think it looks good but because they know it is good. If they have problems with your products, they can be a great source of object
People should endorse your business not because they think it looks good but because they know it is good. If they have problems with your products, they can be a great source of object
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ive advice to you on how to make improvements and if you allow a customer to critique your product or services, they will be happy and proud to endorse it.
Satisfied customers are another great source of endorsement. Approach your cu
Satisfied customers are another great source of endorsement. Approach your cu
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tomers for testimonials about your product or services. If you don't yet have satisfied customers, ask someone to use your product for free or offer your services for free, then ask for their comments. If they are satisfied with using
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
your product or services, ask permission to use their comments on your site.
Make your site interactive for your customers. Give them a reason to return to your site and especially to tell others about your unique product and/or ser
Make your site interactive for your customers. Give them a reason to return to your site and especially to tell others about your unique product and/or ser
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ices.
Here are some suggestions:
Provide a help number - give people a number to call if they have questions about their order or your site.
Return an acknowledgement that you have received their payment or their email.
Create a f
Here are some suggestions:
Provide a help number - give people a number to call if they have questions about their order or your site.
Return an acknowledgement that you have received their payment or their email.
Create a f
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eedback form as previously mentioned.
Create a "tell your friends about this site" form that enables visitors and customers to email information about your site, directly from your site to others telling them about how great your sit
Create a "tell your friends about this site" form that enables visitors and customers to email information about your site, directly from your site to others telling them about how great your sit
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e is.
Create a guest book and invite customers and visitors to sign it so you can know who visited your site and you will be also able to send follow up emails to them.
Be sure your site has contact information or contact link - too
Create a guest book and invite customers and visitors to sign it so you can know who visited your site and you will be also able to send follow up emails to them.
Be sure your site has contact information or contact link - too
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
many sites forget to include such important information.
Be sure to have an "About Us" link that includes information about your business as well as a mission statement.
OK - Now you are saying you have all that!! Now What? Well, if
Be sure to have an "About Us" link that includes information about your business as well as a mission statement.
OK - Now you are saying you have all that!! Now What? Well, if
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
you have done all that, you are on the right track but there are many more things that can be done to create awareness and a liaison between you and your customers. You have to be very creative and design new and unique ways that you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
can continue to interact with your customers.
One of the proven methods that have worked consistently for me is sharing my expertise, especially through this medium - writing articles. The article you are reading suggest that I have
One of the proven methods that have worked consistently for me is sharing my expertise, especially through this medium - writing articles. The article you are reading suggest that I have
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
knowledge of certain topics and you can use this to enlighten your readers and gain their respect. Put a link on your site that lists all the articles that you write. This is a very good source that will provide "inside tips and goodi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
es" to your customers that they wouldn't be able to get anywhere else and will also bring new customers to your site.
Another way is to provide a "Tips Corner" on your website or a discussion board that your customers can find helpfu
Another way is to provide a "Tips Corner" on your website or a discussion board that your customers can find helpfu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and valuable information. They will develop trust and respect for you and this will bring you success in no time.
Every business person wants to attract a wide range of customers and as an Online business owner, you have a greater a
Every business person wants to attract a wide range of customers and as an Online business owner, you have a greater a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
dvantage when it comes to how far your business reaches but it all depends on how the effect you have on your customers. The web can be a lonely place. Find ways to let your customers talk back to you.
Copyright © by Cheryline Lawson
Copyright © by Cheryline Lawson
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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