Main Subject - Business

"All our operators are busy at the moment. But your call is important to us, so please take your place in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the queue until an operator is free to take your call."

Heard that one before. Just how important is th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at call?

The dulcet-toned voice that talks so charmingly to you at a time when you don't have the patien

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ce, nor the inclination, to hang on and wait. What's even more annoying, if your phone connection is char

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ged on a time-call basis, you're being asked to pay while somebody else is talking.

Granted, it is prefe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rable to the old system of listening to seemingly never-ending engaged signals. That's equally frustratin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g, though actually cheaper. But if the call is important, why ask the customer to wait, often at their ow

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n expense?

Wouldn't it be much more considerate to ask the caller to leave their phone number and offer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to return the call immediately an operator becomes free to talk?

If the call is really so important, the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n treat the caller with respect and understanding.

We live in a time when automation is overtaking our l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ives. Public service institutions are being stripped to the bone. All at the expense of the customer. Whe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ther it be public transport, banking, postal services, power suppliers, gas stations and so on, the level

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of personal service is slowly being squeezed out in the interests of greater profitability.

In a world

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

where people are living longer and families are having fewer children, the population is ageing and as we

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

all know, older people don't cope with change nor modern technology quite so readily. The gap between pr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ogress and reality in society is widening.

Yet, this merely brings us back to the importance of Small Bu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

siness. Small businesses thrive on the inability of the giants to offer an individual level of personal s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ervice that so many people, not just expect, but demand.

Furthermore, they're willing to pay for it. Buy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing and selling is more than a simple act of exchange. When you give the customer a level of satisfaction

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with the transaction, you build consumer loyalty. That means return business. And greater profitability.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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