Main Subject - Business

People are more likely to talk about outstanding service than they are to talk about mediocre service. What are you doing as a business owner to get people talking? I hope you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are not providing poor service, although that will certainly cause people to talk it won’t do anything towards creating a thriving business. No business owner wants to believe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hey are providing mediocre or poor service nor is it their goal, but what do we truly do to make ourselves stand out and get people talking?

The first step to getting people t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lking about your company is finding ways to go above and beyond for your clients. You need to establish a system of making your clients feel that no matter whether they are spe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ding $1 at your business or $1,000,000 they are special and their business is important to you. What little “extra” can you think about that wouldn’t cost you very much, but wo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uld mean the world to your client? One idea is to remember the anniversary of the day that person became a client and celebrate it with a card or a phone call. So many business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s today take the time to document client’s birthdays or anniversaries. By sending a card that says, “It was one year ago today you signed the contract and we truly appreciate y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur business” you begin to stand out to your client. Would you rather be the only person that sent a card on a particular day or one of many that sent a card on the client’s bir

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hday? Which one do you think the client will remember most?

For those of you selling products, you might be thinking this is all fine and dandy, but since most of the time you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

don’t track your clients’ first purchase this could never work for your company, but let’s consider other ways you too can stand out. The likelihood of finding someone that ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n’t purchased an item in the past is very small so that gives you a very large focus group, so to say, to develop a new and exciting customer service idea. It’s time to think o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tside of the box and come up with one way your business is truly going to stand out this year. Don’t be afraid to include your employees, friends, family members and associates

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in the conversation by asking them about one customer service experience that stands out in their minds. This will surely get the ideas flowing. Maybe the answer is as simple a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s always making sure you are smiling and that every client is thanked for patronizing your store whether they purchase or not. Imagine a person’s surprise as they leave your st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re empty handed to a smiling employee saying “Thank you for visiting; although we couldn’t help you today we truly appreciate your business”. Remember too that using your clien

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’s name is a very small step, but will probably mean the world to your client. Take the time to look at them as a person rather than just a sale.

Most importantly in creating

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

utstanding service you need to ensure your clients are treated the same way every time they use your service or purchase your product. This means that whether they are buying f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rom the company CEO or the newly hired staff member, the level of service should be the same. One way to guarantee that this will happen is to create a Procedure Manual outlini

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g your expectations as a business owner and including a step-by-step process to handle every faucet of your business. By arming your employees (no matter their position or stat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s in your company) with this information you are on your way to ensuring that 2007 will be the year people start talking about your company and its outstanding customer service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Running a business gets so demanding, that we often can't see the wood for the trees. We become preoccupied with ensuring that everything in the business works the way it is supposed to. In other words, we spend most of our time working in the business.

I've recently had the opportunity to interview a very impressive Human Resource Consultant who has worked with multiple Fortune 500 Real Estate and Construction Companies over the past 15 years. The conversation kept rolling around to the same subject; why people change employment and leave seemingly stable careers.

How do you know what you know? Why do you (all of a sudden) need knowledge management and where is the gap? Are there (structural) changes in the organization?

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