Main Subject - Business

Customer service is a key business strategy to increase sales. With loyal customers providing ongoing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

revenue and the source for most referrals, keeping these customers dazzled with exceptional customer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

service is a daily challenge. Customer service training then becomes a business strategy.

When cons

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

idering customer service training, each business owner or executive needs to review the training in t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erms of money, time and results. These three factors are considered separately, jointly and in alignm

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent with the strategic plan.

Money Customer service training is probably some of th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e more affordable education and training being offered. Seminars begin at $20 to $50 per participant

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with off site 3 day workshops costing up to $1,800 per individual. In many instances, in house traini

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng to improve customer service is delivered by the HR department. Business coaches and business cons

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ultants provide on site customer service training with costs varying from $250 per participant to com

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

prehensive project pricing.

Time Is the engaged learning time enough to secure the r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

esults? Time is a critical resource. If the training time is not enough to deliver the desired resu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lts, then why investment the money on the front end?

Results Can you clearly identif

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y the results that you desire from the customer service training? Any change initiative such as train

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing should begin with the expected outcomes if you truly desired organizational success.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Very few employees enter their workplaces each day with the expressed wish to anger customers or to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

"mess up" the organization. Yet, because of years of conditioning, these same employees may need some

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

customer service training to increase sa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

les and maintain a high performance culture. The cost to improve customer service should always

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

balance money, time and results. And remember, there is no magic pill to cure your customer service.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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