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Main Subject - 3 Customer Loyalty Tips
Tip #1 Keep Choices To A Minimum
Making their purchasing easy helps maintain customer loyalty. Do not give your customer too much choice of products.
When a customer is trying to make a purchasing decision they do not want to have
Making their purchasing easy helps maintain customer loyalty. Do not give your customer too much choice of products.
When a customer is trying to make a purchasing decision they do not want to have
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
too many confusing decisions to make. If they are not certain then they will want to go away and think about it and then you lose a possible sale.
Remember this tip when displaying your products and when selling face to face.....keep choic
Remember this tip when displaying your products and when selling face to face.....keep choic
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s to a minimum.....preferably just two, yes they want to make the purchase or no they don't.
One method of reducing the choices follows in Tip #2
Tip #2 Categorize Your Products
If possible put all your products into categories an
One method of reducing the choices follows in Tip #2
Tip #2 Categorize Your Products
If possible put all your products into categories an
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
then choose the best product, in each category, to promote.
If you only promote one model for each type of product then the customer has only one choice to make...... to buy or not to buy..... that is the question.
These categories needn
If you only promote one model for each type of product then the customer has only one choice to make...... to buy or not to buy..... that is the question.
These categories needn
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t just be for different categories of product but may consist of various price categories.
If you wish to promote more than one model, in any one category, then ensure that all those models are in different price ranges.
Keep the price ra
If you wish to promote more than one model, in any one category, then ensure that all those models are in different price ranges.
Keep the price ra
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ges as far apart as possible. The customer already knows how much they are willing to spend therefore a product well over their budget will be ignored and one well below budget will be looked upon as a lesser purchase.
The customer's choic
The customer's choic
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
is automatically made for the product within their budget.
Once again the customer is left with just one choice.....
....to buy or not to buy.
Again, make their purchase an easy, enjoyable, experience and they will come back. Once again
Once again the customer is left with just one choice.....
....to buy or not to buy.
Again, make their purchase an easy, enjoyable, experience and they will come back. Once again
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
making their purchasing easy helps maintain customer loyalty.
Tip #3 Give Bonuses
Of course there is one other choice your customer always has and that is to buy from someone else.
To get round this problem you have to make certa
Tip #3 Give Bonuses
Of course there is one other choice your customer always has and that is to buy from someone else.
To get round this problem you have to make certa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n that, although you do not offer the choice that your competition does, the products you sell are of a far higher value than your competitions'.
How ?
You take your product and bundle it together with other products and sell the complete
How ?
You take your product and bundle it together with other products and sell the complete
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
package for an unbeatable price.
Let your customer choose, from a pre-determined list, which bonuses they want. By doing this you will not lose a sale because the bonuses are unwanted or the customer already has the bonus products.
The on
Let your customer choose, from a pre-determined list, which bonuses they want. By doing this you will not lose a sale because the bonuses are unwanted or the customer already has the bonus products.
The on
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
y downside to this idea is that the customer is presented with a choice again.
However, at this point the customer has already decided to make the purchase and is just deciding which bonuses to take with it........the sale is already made.
However, at this point the customer has already decided to make the purchase and is just deciding which bonuses to take with it........the sale is already made.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Where are all these bonuses coming from ?
Before looking at this the overall thing to remember is that the technique will attract more customers.
In effect you are selling the main product for its normal price and adding the bonuses at c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
st price.
Also, if the technique is a continuous feature of your business, it will create customer loyalty that keeps them returning and, equally important, they will recommend you to their friends and acquaintances.
Now you know the true
Also, if the technique is a continuous feature of your business, it will create customer loyalty that keeps them returning and, equally important, they will recommend you to their friends and acquaintances.
Now you know the true
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
value of this idea, lets look at how to put a package together.
The first thing to do is decide which products to put into your package. Choose products that compliment your main product and preferably have a high profit margin.
Once you
The first thing to do is decide which products to put into your package. Choose products that compliment your main product and preferably have a high profit margin.
Once you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ave selected your products, calculate the profit you would have made if you sold the main product without bonuses.
Then add up the wholesale cost, to you, of all the products in the package.
Now take this total cost and add on the profit
Then add up the wholesale cost, to you, of all the products in the package.
Now take this total cost and add on the profit
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ou would have originally made, on just the main product.
You will now have your selling price for a very good value for money package.
In effect you are selling the main product for its normal price and adding the bonuses at cost price (t
You will now have your selling price for a very good value for money package.
In effect you are selling the main product for its normal price and adding the bonuses at cost price (t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e bonuses are lost leaders).
If you also take a little off your original profit, as you would if giving a straight discount, the whole package has an even greater appeal to the customer.
This is just an idea for you to work with and fit i
If you also take a little off your original profit, as you would if giving a straight discount, the whole package has an even greater appeal to the customer.
This is just an idea for you to work with and fit i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
with your own particular business.
Service providers may be able to think of extra services they can provide at little extra cost, to them, but of extra value to their customer.
Conclusion
Of course these tips have been around fo
Service providers may be able to think of extra services they can provide at little extra cost, to them, but of extra value to their customer.
Conclusion
Of course these tips have been around fo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a long time and every business owner has probably tried them but there is one secret here to success.
Make these ideas part of your everyday policy.
Not just the occasional special offer but something that your business becomes well know
Make these ideas part of your everyday policy.
Not just the occasional special offer but something that your business becomes well know
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
for.
Make your business one that everyone knows will give them good service with regular value packed packages. In this way people will always check your offers before making the final decision on where to buy. Now that's customer loyalty
Make your business one that everyone knows will give them good service with regular value packed packages. In this way people will always check your offers before making the final decision on where to buy. Now that's customer loyalty
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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