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Main Subject - Are You A Dog Running A Cat Store?
A dog and a cat were having a conversation about how each other looks at the world. As they talked they discovered that each had a different view and different impressions about how life worked. Let’s listen in as they discuss how each would run th According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product eir Customer Service Department. “I tell you, it ain’t easy being the dog” the dog was saying. He continued to lament, the cat listening somewhat attentively, as cats are prone to do, “I mean sure, we can bark and run fast, but is it enough?” he as ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ed plaintively. “Since I am in charge of this Customer Service Department, things are going to be different!” he declared. The cat now perked up and asked “So, what are you going to do?” The dog became excited and started gesturing with his paws, p lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ointing emphatically, “Over there we can put in an automatic bone and treat dispenser, with foot control. Then you could just walk up, put your paw down on the control, and Bam! a bone or a treat would shoot out!” The he pointed another paw and said here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe “Over there I would put in a big spray shower, one that would let you get a drink or get wet. If you got wet you could run around getting dry, or lie on the grass over there and get warm in the sun.” The cat now became interested, as she realized t d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro here did not seem to be any facilities or amenities she would like. The dog was on a roll, however and continued to bark, getting more and more excited, as dogs are prone to do, “And over there would be the BIGGEST fire hydrant! I would paint it yel ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ow and then all the other dogs would gather around to meet and greet, you know, like dogs do, sniffing everything and everybody.” At this the cat wrinkled her nose and said “It does not sound very nice to me.” The dog could not believe what he had easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi heard. “What, you would not like this new Service Area? I mean, C’mon, it’s got EVERYTHING! Bones and treats, water play area, meet and greet area! What’s not to like?” he asked incredulously. “Well, since you asked” the cat said. She uncurled and nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically tretched, arching her back and started to massage the floor with her paws. Cats take a long time to get started talking, but once they do, well, you just better be quiet and listen. “I know you dogs like bones and treats, but cats like small treats and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ in small dishes, so we can munch as we wait. We like to take our time” she said. “And the water park sounds neat and all, but we don’t like to get wet very much.” She continued “And the meet and greet area, well that’s just ….yuck.”
The cat starte ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi to slowly walk around and pointed out a few things she would like. “I think over here would be a wonderful place to curl up on a chair, while I am here, waiting.” She continued “It would be nice to have a nice warm cushion, instead of grass to lie ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a on.” Now she really was getting into the swing of it. “Over here would be a wonderful place to have a pole for climbing with a flat upper landing to lie on and pounce down on your friends when playing.”
The dog had not considered climbing, since dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ogs don’t climb very well. However, he was now listening intently as dogs are very good at listening. “And instead of sniffing everything and everybody when you are greeting, how about just standing on your tiptoes and arching your back?” the cat s cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin aid. “That’s the type of greeting us cats like.” The dog and cat then realized how different they really were. They began to think and list all the things that made them different and then made a list of all the things that they found similar. The tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen e were things they could see having a benefit for both. Instead of a water park, they decided to have a pool of water, with a separate area to get a drink. That way the dog could play in the water and the cat did not have to get wet. For a bone an t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel d treat bar, they decided to have separate dispensers. The cats got a dispenser that let the treats fall into a small bag. The dogs got a dispenser that allowed them to get as many bones as they wanted. Later, they had to install a “one bone, one do ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ” rule. Dogs are like that. They then placed cushions in comfortable areas in quiet places, which were warm and bright. They also had a play area with lots of grass for running around and barking. As for the BIG fire hydrant, they decided that a mo y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products re subtle approach was needed, and had an enclosed “area” for the dogs to meet and greet. The dog and cat looked at their finished Customer Service area, and decided it met both their needs. Are you a dog running a cat store? Or vice versa? Have y . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de u looked at your Customers needs and wants? And have you asked them what they would like? Maybe you are barking instead of purring? Take a fresh look. Use the similar and different lists to find common areas that need attention. Once you have built elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip the list, use it to refine and define your Department. Find common ground and similarities for the types of customers you have and then focus your efforts on the items that have the most potential for bridging the gap between the types of customers tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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